Attracting tourists from Europe

The global tourism landscape has experienced significant shifts in the past years. Nonetheless, global outbound tourism continues to recover well, and the European markets have high levels of demand for outbound travel. 

Africa and Asia are the most visited regions by Europeans, who want to enjoy a wide variety of travel experiences. These include culture, wellness, food tourism, nature tourism and ecotourism, walking and hiking, and community-based tourism (CBT). 

Make use of our markets information to inform yourself of the latest trends and learn how to attract tourists from Europe. 

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Other sources

Export Value Chain Analysis
Overview of value chain analyses for the development of business cases

Africa Travel Week (AFW)
Webinars and masterclasses for inbound & outbound markets in many niches

Blog: Green Heart Tourism
For an overview of OTAs for inbound tour operators/DMCs

Outsourcing content writing activities
What is content writing about and what should you take into account when outsourcing it

European Travel Agents and Tour operators Association (ECTAA)
A list of European tourism trade associations for travel agents and tour operators

Tourism Tiger
95 places to list your tours online

UNWTO Tourism Factbook
Latest statistics on inbound and outbound tourism for all countries around the world

WEF Travel & Tourism Competitiveness Index (TTCI)
An overview of the competitive landscape in the worldwide tourism industry

World Travel Market (WTM)
News, information about trends, events etc. for the Europen tourism market