What are the opportunities in the European bird watching tourism market?

Birdwatching is a popular activity in Europe. Many enthusiastic and casual birders travel abroad to see birds, and the United Kingdom (UK) is the top market. Iconic species and endemics are a valuable tourism asset for many countries. This offers good opportunities for local birdwatching tour operators in areas of high bird diversity. Sustainability in birdwatching is essential for the long-term conservation and preservation of birds and their habitats.