What are the opportunities in the European adventure tourism market?

Adventure travel is one of the biggest tourism niches in the world today, and before the Covid-19 pandemic it showed steady growth. European nationals represent a substantial group of adventure travellers, and they are keen to visit new landscapes and go on adventures in different parts of the world. Opportunities to create adventure experiences in developing countries are considerable, but local tour operators must be clear about the requirements for, and process of, launching travel experiences for the European market.

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