What are the opportunities on the European cultural tourism market?

The world is a huge melting pot of cultures. Cultural tourism is a very large part of tourism, made up of built heritage and expressions of culture that show a country’s or a destination’s unique history. Taking part in cultural activities while travelling is very popular with European travellers from Germany, the United Kingdom, France and the Netherlands. They want to learn about cultures that are different from their own. Cultural tourism products need to have long-term, sustainable actions built into them.