What opportunities are there on the European religious tourism market?

Religious tourism is a large tourism niche with a wide range of specific characteristics. European nations are keen religious tourists, both believers and non-believers. They like to travel to destinations all over the world for specific religious and cultural attractions. Authentic and immersive experiences are an important trend, and religious tourism also has links to spiritual and wellness tourism. Local tour operators must understand their religious product and why visitors come. Being a sustainable tour operator and using technology to help market and sell tours are good ways to attract people in this market.