What are the opportunities in the European LGBTQ tourism market?

The LGBTQ target group in Europe makes a very promising market. The estimated LGBTQ population of Europe is approximately 5.9% of the total and the market value of LGBTQ tourism in just seven countries (Germany, UK, France, Italy, Spain, Poland and Netherlands) combined is already €64 billion and expected to grow 1.4% annually on average. This group is very diverse, but one important factor that is common to the entire group is  to feel welcome and respected.

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