![lgbt tourism (4)](/sites/default/files/styles/hero_banner_1920_x_480_big/public/visuals/lgbt%20tourism%20%284%29.jpg?h=3eb1784e)
What are the opportunities in the European LGBTQ tourism market?
The LGBTQ target group in Europe makes a very promising market. The estimated LGBTQ population of Europe is approximately 5.9% of the total and the market value of LGBTQ tourism in just seven countries (Germany, UK, France, Italy, Spain, Poland and Netherlands) combined is already €64 billion and expected to grow 1.4% annually on average. This group is very diverse, but one important factor that is common to the entire group is to feel welcome and respected.