What are the opportunities on the European wildlife tourism market?

Wildlife tourism is popular with Europeans. Visiting wildlife attractions or going on safari is often a highlight of a broader adventure trip. Africa is one of the world’s leading destinations for safaris. It is home to many iconic species. We are also seeing growth in wildlife tourism in Asia and Latin America. 

There are still issues around the welfare of the animals. European tour operators and other industry leaders are starting to act against the negative impacts that tourism has on animals and conservation. More and more tourists are looking for unique, sustainable and off-the-beaten-track experiences. Tour operators working in this niche should take this on board and develop itineraries that travel to unique locations and support local communities.