Attracting tourists from Europe
The coronavirus pandemic has affected the tourism industry. Before 2020, Europe was a great market for attracting tourists. European tourists were also interested in holiday destinations in developing countries.
We expect rural destinations to recover faster from the pandemic than urban destinations. Tourists want to travel to outdoor places with fewer people. We also expect that domestic and regional travel will become more popular.
When outbound tourism increases again, we do not expect interests to have changed much. We expect destinations that are closer to Europe to recover faster.
Read our market information and tips carefully. They can help you attract tourists from Europe.
Which market segments and niches?
Which European tourism market segments and niches should you target?
Tips
Niche markets
Webinar
12 May 2022: Opportunities in the regenerative tourism market
Other sources
Export Value Chain Analysis Overview of value chain analyses for the development of business cases
Africa Travel Week (AFW) Webinars and masterclasses for inbound & outbound markets in many niches
Blog: Green Heart Tourism For an overview of OTAs for inbound tour operators/DMCs
European Travel Agents and Tour operators Association (ECTAA) A list of European tourism trade associations for travel agents and tour operators
Tourism Tiger 95 places to list your tours online
UNWTO Tourism Factbook Latest statistics on inbound and outbound tourism for all countries around the world
WEF Travel & Tourism Competitiveness Index (TTCI) An overview of the competitive landscape in the worldwide tourism industry
World Travel Market (WTM) News, information about trends, events etc. for the Europen tourism market