Attracting tourists from Europe

The coronavirus pandemic has affected the tourism industry. Before 2020, Europe was a great market for attracting tourists. European tourists were also interested in holiday destinations in developing countries.

We expect rural destinations to recover faster from the pandemic than urban destinations. Tourists want to travel to outdoor places with fewer people. We also expect that domestic and regional travel will become more popular.

When outbound tourism increases again, we do not expect interests to have changed much. We expect destinations that are closer to Europe to recover faster.

Read our market information and tips carefully. They can help you attract tourists from Europe.

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Other sources

Export Value Chain Analysis
Overview of value chain analyses for the development of business cases

Africa Travel Week (AFW)
Webinars and masterclasses for inbound & outbound markets in many niches

Blog: Green Heart Tourism
For an overview of OTAs for inbound tour operators/DMCs

European Travel Agents and Tour operators Association (ECTAA)
A list of European tourism trade associations for travel agents and tour operators

Tourism Tiger
95 places to list your tours online

UNWTO Tourism Factbook
Latest statistics on inbound and outbound tourism for all countries around the world

WEF Travel & Tourism Competitiveness Index (TTCI)
An overview of the competitive landscape in the worldwide tourism industry

World Travel Market (WTM)
News, information about trends, events etc. for the Europen tourism market