Exporting natural food colours to Europe
The European market combines several characteristics that make it a promising market for natural food colours. Europe has a large food and beverage industry that demands natural food colours, increasingly substituting artificial additives with natural alternatives. This is because European consumers are paying more attention to the origin of their products.
To enter the European market for natural food colours, you have to comply with the European Union’s food safety regulation as well as with additional niche market requirements. Putting sustainability at the heart of your company’s strategy and communicating your initiatives in that regard are key criteria in order to access the European market successfully.