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Demand for dried chillies in Europe is driven by the popularity of international cuisine and interest in mild chilli flavours. Large markets such as Spain, Germany, the United Kingdom, the Netherlands and Poland offer opportunities for new suppliers from developing countries. Competitive advantage for emerging dried chillies suppliers can be gained by offering high-quality, authentic, safe and sustainable products.

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Curcuma longa (turmeric) is a key ingredient of curry powders that is widely used in South Asian and Middle Eastern-style dishes across Europe. Curcuma longa is also used as a natural colourant in the food industry for a wide variety of products. In addition to these uses, the product has become a trendy ingredient in healthy diets, opening up promising opportunities for market growth in the short, medium, and long term. 

 

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Europe is an interesting market for exporters of dried ginger. Demand is stable and offers opportunities for new suppliers. Suppliers looking to enter the European market must have a safe product that is compliant with European regulations. Quality certification is a big plus. Ginger supply to Europe is unstable, especially since the main supplier, Nigeria, suffers from low production. China is replacing it and is quickly becoming the main supplier, especially for the industrial segment.

Europe’s large food and beverage industry needs natural additives for many applications. Consumers dislike artificial ingredients and have a preference for clean labels. This feeling has grown stronger due to recent EU bans on synthetic ingredients such as smoke flavourings and titanium dioxide. The EU now also requires a warning label for artificial dyes.

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The European natural food additives market should keep growing in the coming years.  Health-conscious consumers, increased consumption of packaged foods and stronger preference for clean-label food are main drivers for this growth. Consumer transparency tools such as ingredient-scanning apps and social media have boosted this demand, with Generation Z researching products online before buying them. Large investments in R&D to develop innovative products have also increased market growth.

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Tuna loins prepared for the canning industry are individual tuna fillets gutted and cleaned — organs, skin, bones and black meat are removed — then cooked and frozen at -18ºC by blast or contact freezing. Most pre-cooked frozen tuna loins come from skipjack and yellowfin tuna. Europe has domestic tuna fisheries, but the European canning industry still sources a large percentage of its input from outside the EU, giving exporters potential opportunities to enter this large and interesting market.

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The European market for wild caught warm-water shrimp comprises approximately 35% of all European shrimp imports from outside of Europe and can be divided into two segments. First, head-on shell-on (HOSO) and headless shell-on (HLSO) large-size shrimp. Second, smaller sized peeled and deveined or undeveined (PD and PUD) block frozen shrimp. The former is a low-volume, high-value market, the latter is a high-volume, low-value market. This study focuses on the opportunities for wild caught warm-water shrimp from Asia and Africa.

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There is an increasing demand, in Europe, for processed and easy-to-use fish and seafood and, with that, an increasing demand for canned fish. European consumers, and therefore your clients, are also increasingly
demanding higher quality, healthier and more sustainable canned products. There is much potential to export canned fish to Europe. These studies help you understand the European market and the best ways of getting your product on it.

The European fish and seafood market faced serious challenges due to COVID-19. The global pandemic caused shifts both in European demand for imported fish and seafood and in the supply of seafood in producing countries. At the same time there are a number of notable trends unrelated to COVID-19 that continue to present opportunities and threats to the market. Learning to adapt your business to the new reality is an essential ingredient for success.

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Europe’s Muslim community is young, growing and has buying power. They are increasingly using social media to find role models and to express their style as well as their religious identity. Fashion more generally is also becoming more inclusive of minorities.

For an increasing percentage of European end-consumers, the use of sustainable materials is an important factor when deciding to buy an apparel item.

Rachel Cannegieter

Rachel Cannegieter, Rethink Rebels

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