This document provides information about how and where to find European buyers for your IT or business process outsourcing (ITO/BPO) services. Discover the key elements that pave the path to success: understanding your unique offerings and target audience, establishing a strong online presence and making meaningful connections.
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Sustainability is the number-1 top trend in tourism today. Regulations around sustainability in tourism are changing in Europe. Suppliers will need to meet these criteria to do business with European businesses. AI in tourism is also transforming the industry for both businesses and consumers.
In 2026, travellers expect experiences that reflect who they are and what they need in that moment. Companies that design flexible, value-driven and personalised offerings will stand out in a market where meaning matters more than mass.
Isabel Mosk, Tourism Strategist at Sherpa’s Stories
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European tour operators are bound by strict regulations. These ensure that their customers are protected financially and safe when travelling overseas. If you want to do business with tour operators in Europe, you need to make sure that your business meets their standards. The most important legal statute for them is the European Package Travel Directive.
Suppliers that have international representation or affiliations in relation to their niche market offering will better differentiate themselves. These partnerships give travel agents like us reassurance that a product or experience is suitable for that the specific market. The use of international representation can also help you build better relationships within the specific target countries and build greater awareness.
Molly Kinnaird, Head of Europe, True Travel
A sustainable destination aims to create an attractive destination for visitors, residents and local businesses that is respectful of local culture, traditions, heritage and the environment. This cannot be achieved without collaboration between the different stakeholders of the destination. In the best examples, the destination is a synergy between the leadership provided by the destination management and the engagement from local businesses, so both are working together towards the same goals.
Louise de Hemmer, Green Destinations Top 100
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When entering the European market for pineapples, expect strong competition from multinational brands. Costa Rica covers 84% of the market with the MD2 pineapple. As a new supplier, you must focus on the right maturity and find a way to differentiate your product. Supermarkets sell most pineapples in Europe, but the wholesale market can be ideal for specialties.
On the European market, competition among pineapple suppliers is very strong. Average-quality pineapples stand no chance on the very selective air-freight market. You must do your best to always export only the finest fruits available at your packing station. Your importer will understand your shortcomings in terms of volumes, if you decide not to export fruits of lower or poor quality; on the other hand, he will not understand that you knowingly exported fruits of poor quality, just to supply forecasted volumes.
Thierry Paqui, Consultant and quality control expert
17 October 2022: Exporting pineapples to a mature European market
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The biggest end markets for pangasius are in Northern Europe, where consumers are most concerned with sustainability, price and convenience. The majority of pangasius enter Europe as frozen fillets, and Vietnamese exporters have the majority of the market. Most pangasius products come in through importers and wholesalers and end up in retail and food service across Europe. Make sure that your products are handled and labelled correctly and follow all mandatory and market requirements, or they may be rejected at the border or fail to sell.
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Europe is the largest importer of cocoa beans, paste, butter and powder in the world. It is also an important trade hub for cocoa and chocolate. Market demand for certified and sustainable cocoa is high. New EU regulations such as the Regulation on Deforestation-free Products (EUDR) will have a major impact on cocoa supply chains. Inflation, rising cost of living and rising prices of cocoa are reducing demand short-term. An unstable cocoa market is boosting uncertainty and making the market unpredictable.
The price of cocoa has increased for producers. Unfortunately, production has also fallen for most producers. This has led to a feeling that they are unable to really benefit from this increase. Prices would need to stabilise around the current level in order to bring about real long-term change for producers.
Bakary Traore, Executive Director at ONG IDEF
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