If you want to successfully export processed foods to Europe, you should pay attention to what European buyers like and need. A deeper understanding of European buyers and their preferences helps SMEs offer products that buyers and their customers want. It also drives suppliers to adopt new business practices. This type of connection helps firms build a stronger market presence, boosting their long-term growth and profitability in Europe.

Open Trade Gate Sweden provides market studies, webinars and customised advice about the Swedish market for selected goods and services. Food products is one of our main focus areas and we can provide reliable and updated market intel. Our main target group is SMEs in developing economies, and in our long-term projects we can also offer capacity building that can take you all the way to a meeting with an end client in Sweden.

Linda Rydén

Linda Rydén, Trade Policy Adviser, Open Trade Gate Sweden

Finnpartnership's Matchmaking service connects companies from Finland and developing markets looking for long-term business partners. Companies from developing markets that register for the Matchmaking service have their own public profile in the online Matchmaking database. Included in the database are companies interested in exporting to Finland and in need of a Finnish partner for entering the Finnish, Nordic and EU markets. Upon registration, all companies are marketed in our monthly newsletter for visibility. We also actively market the Matchmaking database to Finnish stakeholders.

Axel Sointu

Axel Sointu, Business Partnership Lead, Finnpartnership

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The market for squid and cuttlefish has many different relevant species, origins and competitors. It is a mature market with many stable commercial relationships, modern processing facilities and many options for adding value to the raw material. Ensure that your product complies with all traceability and health and safety requirements to enter Europe. Once in Europe, make sure that your product goes to the right destination market and passes through the right channels. Competition is tough and markets know what they want.

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This document provides information about how and where to find European buyers for your IT or business process outsourcing (ITO/BPO) services. Discover the key elements that pave the path to success: understanding your unique offerings and target audience, establishing a strong online presence and making meaningful connections.

Your website is your business card, the gateway to partnership success. Showcase your best work in a captivating portfolio. Let your website speak volumes and attract the perfect partners.

Graphic designer at a Dutch/Finnish website and graphic design company

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European tour operators are bound by strict regulations. These ensure that their customers are protected financially and safe when travelling overseas. If you want to do business with tour operators in Europe, you need to make sure that your business meets their standards. The most important legal statute for them is the European Package Travel Directive.

Suppliers that have international representation or affiliations in relation to their niche market offering will better differentiate themselves. These partnerships give travel agents like us reassurance that a product or experience is suitable for that the specific market. The use of international representation can also help you build better relationships within the specific target countries and build greater awareness.

Molly Kinnaird

Molly Kinnaird, Head of Europe, True Travel

 

A sustainable destination aims to create an attractive destination for visitors, residents and local businesses that is respectful of local culture, traditions, heritage and the environment. This cannot be achieved without collaboration between the different stakeholders of the destination. In the best examples, the destination is a synergy between the leadership provided by the destination management and the engagement from local businesses, so both are working together towards the same goals.

Louise de Hemmer

Louise de Hemmer, Green Destinations Top 100

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In the European processed fruit, vegetables and edible nuts market sustainability has been a major driver for change. Leading trends are related to environmental issues such as waste reduction, changing consumer habits towards more personalised and healthier diets, new processing technologies, transparency, new sourcing origins and convenience.

In today’s dynamic food and beverage landscape, consumers are actively shaping the supply chain with their preferences and values. For ingredient suppliers, the key to seizing a significant share of the market lies in championing purpose-driven change. Those who empower their clients to lead the charge in the food and nutrition transition, facilitating innovation in both new and existing product categories, will find themselves at the forefront of this evolving market.

Reindert Dekker

Reindert Dekker, EuroBras Trade & Development

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To export processed fruit, vegetables and nuts to Europe, you need to meet high standards for food safety and quality. Food consumed in the European Union (EU) is largely free of harmful residues. However, limits on various contaminants keep rising. Increased traceability, transparency and responsible social and environmental practices are becoming more important. This has led to the development of lots of certification schemes.

Exporters of processed fruit, vegetables and edible nuts must closely monitor the development of market requirements in Europe. For example, the EU regulation for marketing fruit and vegetables has been published. Importers are expected to register on new platforms for customs control. New changes in documentation procedures for the proof of origin are in place. The market requirement changes are very dynamic.

Jens Borchert, Palm Nuts & More, Germany

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Europe's natural ingredients market for health products is changing fast. An ageing population and demand for preventive solutions drive these changes. Growth spans four segments: alternative medicine and natural remedies, preventive health products for immunity and digestion, functional beverages, and personalised nutrition. This creates opportunities for exporters from developing countries. 

Consumer interest in natural products to improve their health and general well-being continues to grow. This is not expected to slow down. At the same time, consumers are expecting more from ingredients, wanting them to work and be safe, natural and sustainable. As a result, European manufacturers are increasingly launching innovations based on safety and efficacy data. In turn, they will expect you to provide transparent, complete and structured technical dossiers on your ingredients.

Jolanda van Hal

Jolanda van Hal, Senior Journalist at Nutrition Insight

 

 

Webinar recording

CBI webinar: European trends and opportunities for natural ingredients for health products

22 February 2024

 

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When entering the European market for pineapples, expect strong competition from multinational brands. Costa Rica covers 84% of the market with the MD2 pineapple. As a new supplier, you must focus on the right maturity and find a way to differentiate your product. Supermarkets sell most pineapples in Europe, but the wholesale market can be ideal for specialties.

On the European market, competition among pineapple suppliers is very strong. Average-quality pineapples stand no chance on the very selective air-freight market. You must do your best to always export only the finest fruits available at your packing station. Your importer will understand your shortcomings in terms of volumes, if you decide not to export fruits of lower or poor quality; on the other hand, he will not understand that you knowingly exported fruits of poor quality, just to supply forecasted volumes.

Thierry Paqui

Thierry Paqui, Consultant and quality control expert

 

Webinar recording

17 October 2022: Exporting pineapples to a mature European market

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The biggest end markets for pangasius are in Northern Europe, where consumers are most concerned with sustainability, price and convenience. The majority of pangasius enter Europe as frozen fillets, and Vietnamese exporters have the majority of the market. Most pangasius products come in through importers and wholesalers and end up in retail and food service across Europe. Make sure that your products are handled and labelled correctly and follow all mandatory and market requirements, or they may be rejected at the border or fail to sell.

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Europe is the largest importer of cocoa beans, paste, butter and powder in the world. It is also an important trade hub for cocoa and chocolate. Market demand for certified and sustainable cocoa is high. New EU regulations such as the Regulation on Deforestation-free Products (EUDR) will have a major impact on cocoa supply chains. Inflation, rising cost of living and rising prices of cocoa are reducing demand short-term. An unstable cocoa market is boosting uncertainty and making the market unpredictable.

The price of cocoa has increased for producers. Unfortunately, production has also fallen for most producers. This has led to a feeling that they are unable to really benefit from this increase. Prices would need to stabilise around the current level in order to bring about real long-term change for producers.

Bakary Traore, Executive Director at ONG IDEF

Bakary Traore, Executive Director at ONG IDEF

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