When entering the European market for pineapples, expect strong competition from multinational brands. Costa Rica covers 84% of the market with the MD2 pineapple. As a new supplier, you must focus on the right maturity and find a way to differentiate your product. Supermarkets sell most pineapples in Europe, but the wholesale market can be ideal for specialties.

On the European market, competition among pineapple suppliers is very strong. Average-quality pineapples stand no chance on the very selective air-freight market. You must do your best to always export only the finest fruits available at your packing station. Your importer will understand your shortcomings in terms of volumes, if you decide not to export fruits of lower or poor quality; on the other hand, he will not understand that you knowingly exported fruits of poor quality, just to supply forecasted volumes.

Thierry Paqui

Thierry Paqui, Consultant and quality control expert

 

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17 October 2022: Exporting pineapples to a mature European market

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The biggest end markets for pangasius are in Northern Europe, where consumers are most concerned with sustainability, price and convenience. The majority of pangasius enter Europe as frozen fillets, and Vietnamese exporters have the majority of the market. Most pangasius products come in through importers and wholesalers and end up in retail and food service across Europe. Make sure that your products are handled and labelled correctly and follow all mandatory and market requirements, or they may be rejected at the border or fail to sell.

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Europe is the largest importer of cocoa beans, paste, butter and powder in the world. It is also an important trade hub for cocoa and chocolate. Market demand for certified and sustainable cocoa is high. New EU regulations such as the Regulation on Deforestation-free Products (EUDR) will have a major impact on cocoa supply chains. Inflation, rising cost of living and rising prices of cocoa are reducing demand short-term. An unstable cocoa market is boosting uncertainty and making the market unpredictable.

The price of cocoa has increased for producers. Unfortunately, production has also fallen for most producers. This has led to a feeling that they are unable to really benefit from this increase. Prices would need to stabilise around the current level in order to bring about real long-term change for producers.

Bakary Traore, Executive Director at ONG IDEF

Bakary Traore, Executive Director at ONG IDEF

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