Europe is an interesting market for exporters of dried ginger. Demand is stable and offers opportunities for new suppliers. Suppliers looking to enter the European market must have a safe product that is compliant with European regulations. Quality certification is a big plus. Ginger supply to Europe is unstable, especially since the main supplier, Nigeria, suffers from low production. China is replacing it and is quickly becoming the main supplier, especially for the industrial segment.
Europe’s large food and beverage industry needs natural additives for many applications. Consumers dislike artificial ingredients and have a preference for clean labels. This feeling has grown stronger due to recent EU bans on synthetic ingredients such as smoke flavourings and titanium dioxide. The EU now also requires a warning label for artificial dyes.
Search
Enter search terms to find market research
The European natural food additives market should keep growing in the coming years. Health-conscious consumers, increased consumption of packaged foods and stronger preference for clean-label food are main drivers for this growth. Consumer transparency tools such as ingredient-scanning apps and social media have boosted this demand, with Generation Z researching products online before buying them. Large investments in R&D to develop innovative products have also increased market growth.
Search
Enter search terms to find market research
Tuna loins prepared for the canning industry are individual tuna fillets gutted and cleaned — organs, skin, bones and black meat are removed — then cooked and frozen at -18ºC by blast or contact freezing. Most pre-cooked frozen tuna loins come from skipjack and yellowfin tuna. Europe has domestic tuna fisheries, but the European canning industry still sources a large percentage of its input from outside the EU, giving exporters potential opportunities to enter this large and interesting market.
The European market for wild caught warm-water shrimp comprises approximately 35% of all European shrimp imports from outside of Europe and can be divided into two segments. First, head-on shell-on (HOSO) and headless shell-on (HLSO) large-size shrimp. Second, smaller sized peeled and deveined or undeveined (PD and PUD) block frozen shrimp. The former is a low-volume, high-value market, the latter is a high-volume, low-value market. This study focuses on the opportunities for wild caught warm-water shrimp from Asia and Africa.
There is an increasing demand, in Europe, for processed and easy-to-use fish and seafood and, with that, an increasing demand for canned fish. European consumers, and therefore your clients, are also increasingly
demanding higher quality, healthier and more sustainable canned products. There is much potential to export canned fish to Europe. These studies help you understand the European market and the best ways of getting your product on it.
The European fish and seafood market faced serious challenges due to COVID-19. The global pandemic caused shifts both in European demand for imported fish and seafood and in the supply of seafood in producing countries. At the same time there are a number of notable trends unrelated to COVID-19 that continue to present opportunities and threats to the market. Learning to adapt your business to the new reality is an essential ingredient for success.
Search
Enter search terms to find market research
Europe’s Muslim community is young, growing and has buying power. They are increasingly using social media to find role models and to express their style as well as their religious identity. Fashion more generally is also becoming more inclusive of minorities.
For an increasing percentage of European end-consumers, the use of sustainable materials is an important factor when deciding to buy an apparel item.
Rachel Cannegieter, Rethink Rebels
Search
Enter search terms to find market research
Germany relies on imports to guarantee a year-round supply of fresh produce. Almost 40% of Germany’s fresh fruit and vegetable imports come from developing countries. The opportunities for tropical and exotic fruit are growing, such as bananas, grapes, avocados, blueberries and mangos. The same is true of (exotic) vegetables such as tomatoes, capsicum, beans, asparagus and pumpkins. The German organic market is the largest in Europe, which makes it attractive for suppliers from developing countries.
My most important advice for exporters seeking to enter the German market is to be patient and always look at quality. Do not rush to enter the market, as this is not something that happens overnight. Spend time on understanding the market and look for a buyer that aligns with your company vision and philosophy. When you start business with a buyer, begin with a few containers and you will learn by experience.
Nina Patil, Director of Indian table grape grower-exporter Fresh Express.
Webinar recording
17 October 2023
Search
Enter search terms to find market research
Europe is a major market for luxury tourism. Luxury tourism is more than staying in five-star hotels. It is also about exciting travel experiences in new destinations. Younger, wealthier consumers are a growing market segment as they prioritise experiences over material possessions. Germany, France and the UK are leading markets for luxury tourism. Bucket list travel and meaningful experiences are important trends to be aware of in the sector.
The luxury market increasingly values exclusive, tailor-made experiences led by professional and knowledgeable guides. For HNWI travellers, the most sought-after trips feel unique, personal and difficult to replicate. Wellness is also becoming more important, from private yoga and spa treatments to nature walks. Thoughtful extras, such as a surprise dinner or sunrise activity, can help elevate the overall experience.
Molly Kinnaird, Co-Founder at Fable
Luxury travellers are increasingly seeking distinctive, authentic experiences that connect them with local people, culture and nature. True luxury is no longer just about exclusivity, but about meaningful journeys that feel personal and have a positive impact, supporting local communities, protecting heritage and helping ensure that the places travellers visit benefit from tourism.
Charlie Darlington, Sustainability and Nature Positive Lead at Scott Dunn
Search
Enter search terms to find market research