Exporting dried chillies to Europe

Demand for dried chillies in Europe is driven by popularity of the international cuisine and interest in mild chilli flavours. Opportunities for new developing country suppliers can be found in large consuming markets such as Germany, the United Kingdom, the Netherlands, France and Poland. Competitive advantage for emerging dried chillies suppliers can be gained by offering high quality, safe and sustainable products. New suppliers must be able to compete with offer from China either by offering low export prices or by unique and high-quality products.