Exporting dried chillies to Europe
Demand for dried chillies in Europe is driven by popularity of the international cuisine and interest in mild chilli flavours. Opportunities for new suppliers from developing countries can be found in large consuming markets such as Germany, the United Kingdom, the Netherlands, France and Poland. Competitive advantage for emerging dried chillies suppliers can be gained by offering high-quality, authentic, safe and sustainable products. If you are a new supplier, you must be able to compete with the offer from China, the largest supplier to Europe, either by offering low export prices or by focusing on niche segments with unique and high-quality products.