Apparel manufacturing can be a risky business. Issues may arise at every stage of the process: from sourcing materials to producing garments and supplying buyers in international markets. Fabric prices change, laws become stricter, trade routes may be disrupted and poor communication can lead to mistakes. This study will help you identify, prioritise and prevent risks across the apparel supply chain, so you can successfully export to the European Union (EU).

The biggest challenge of running an apparel factory is maintaining a healthy profit to guarantee business continuity. To do this and enable growth, carefully managing your costs and expenses is crucial. We always insure contracts or ask buyers for an advance payment. The profitability of our business with each buyer is monitored regularly.

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Abdulla All Mamun, Team Sourcing in Bangladesh

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Europe buys dried oregano for the food industry, retail and foodservice sectors. Exporters must meet limits on contaminants and pesticide residues, with pyrrolizidine alkaloids (PAs) being a major concern. Türkiye is the main supplier, but has faced challenges meeting PA limits. This has created opportunities for cost-competitive suppliers that can meet European safety, quality and documentation standards. 

Strong demand for oregano is still there, but Europe increasingly requires proof of compliance. For exporters, the real competitive advantage is not only growing oregano but controlling it through field management, testing, traceability and product integrity.

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Onur Boz, General Manager of Kütas Group

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Europe offers a steady market for oregano, with growth supported by the popularity of Italian food, the Mediterranean diet and the clean-label trend. The Netherlands is especially interesting because it is a major European hub for the trade in herbs and spices. Germany is a large market with strong demand for both conventional and organic herbs. The UK is another major consumer market, with significant imports.

Dried oregano remains a stable and widely used herb in Europe, supported by the popularity of Mediterranean cuisine, convenience foods and herb blends. At the same time, buyers are becoming more selective. Reliable supply, consistent flavour, clean product specifications and strong documentation are increasingly important for exporters that want to build long-term relationships in the European market.

Anonymous Western European importer of oregano

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The Netherlands is an important European trade hub for spices and herbs. Dutch companies import, process, blend, pack and re-export products to other European markets. This creates opportunities for suppliers from low- and middle-income countries. To enter the Dutch market, exporters need safe products, stable quality, reliable supply, strong documentation and clear traceability.

Our own production in the Netherlands gives us flexibility. We can source raw materials from different origins, manage quality close to the market, and process them into the forms and specifications that food manufacturers and other buyers need.

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Marjon Otten, Manager Operations at The Spicemasters Group

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The Netherlands offers strong opportunities for exporters of spices and herbs. This is because it combines local demand with a large re-export role. Dutch buyers serve food manufacturers, spice blenders, foodservice suppliers, retailers and buyers in other European countries. The 6 spices with the best opportunities are curcuma, cinnamon, nutmeg, cloves, cardamom and cumin seeds. These products stand out because of their import volume, growth, Dutch share in EU imports and relevance for Dutch buyers.

Dutch food companies are looking for ingredients that help create tasty, recognisable and convenient products. Spices and herbs can support this, but suppliers need to offer stable quality, clean test results and full traceability.

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Eva van der Haar, chair of the Royal Dutch Spice Association

For Bresc, innovation is about translating international flavours into practical solutions for chefs, foodservice and industry. Herbs, spices and fresh flavour ingredients play an increasingly important role in this, because they make products distinctive and recognisable.

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Gert-Jan van der Wouden, NPD Manager at Bresc Produits Culinaires

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European buyers look closely at compliance, consistency and supply reliability when sourcing passion fruit juice. The best opportunities are often in industrial ingredient channels and in specialised import networks that understand tropical juice products well. At the same time, exporters face strong competition from established suppliers in Peru, Ecuador and Vietnam. Good positioning, stable quality, sufficient volumes and a competitive price strategy are therefore also essential for market entry.

Passion fruit’s unique value is that it delivers a very distinctive aromatic profile with a strong flavour impact even at relatively low inclusion rates. It combines acidity, freshness, and a recognisable tropical note that works extremely well. That is one reason it remains attractive in Europe even when prices are not low.

Bernhard Frei, CEO at Quicornac S.A.

The bottling industry modifies juice blends by changing recipes, and this is done with all flavours as soon as one becomes too expensive. In tropical multi-fruit juices, the industry can reduce the percentage of mango purée, pineapple juice or passion fruit juice. But with passion fruit juice there is a certain minimum that you always need, no matter what the price, due to its very strong and unique aroma.

Steffen Lafrenz, CEO at Steffen Lafrenz GmbH (STL Fruits)

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Europe offers good opportunities for passion fruit juice, mainly as an ingredient for blends, nectars, smoothies and flavour-led drinks. Concentrate remains the main way to sell this product, while not-from-concentrate (NFC) is becoming more popular in some markets, especially France. There will probably not be much growth in volume, but higher prices, premium uses and reduced-sugar product development support stronger growth in value.

One point I would highlight is that Europe’s passion fruit juice market should not be viewed only as a pure commodity market. It is also a quality-and-function market. Buyers often value consistent aroma, acidity, authenticity and reliable compliance as much as absolute price.

Bernhard Frei, CEO at Quicornac S.A.

Clearly there is room for other supplier countries to enter the European passion fruit juice market. There is space for more suppliers because price volatility is a problem in this market. So, whatever could smooth the price levels would help the market. The point is that the passion fruit plant itself is extremely sensitive, especially to water. Too much rain and the crop can be lost.

Steffen Lafrenz, CEO at Steffen Lafrenz GmbH (STL Fruits)

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