Europe is an attractive market for raspberries and blackberries. It has a strong level of demand year-round, and imports are increasing, especially from developing countries. Spain, the United Kingdom (UK), Germany, France, Poland and Switzerland have the most potential. As import volumes rise, Spain is becoming a key hub. Meanwhile, trends like demand for high-quality berries, health-conscious consumers, and sustainability requirements create opportunities and challenges for exporters.
Raspberry demand is rising, not only because consumers suddenly want more berries but also due to breeding innovations. These have made better varieties more accessible in the shops. In berries, breeding innovation plays a crucial role by responding to consumer demand and creating it by reinventing the product.
Danitza Sanchez, Business Development Manager, Dole plc
Demand for berries is increasing in Poland. Thanks to local campaigns promoting berries, consumers are developing a preference for year-round consumption. This has also led to increased imports in recent years. Also, varietal developments are changing the business: a few years ago, people didn’t buy blackberries because they thought they were too sour — but now they’re sweet. This improvement is thanks to advances in berry varieties.
Dominika Kozarzewska, President, Polskie Jagody
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Europe is a promising market for raspberries and blackberries. There is year-round demand, imports are increasing, and consumer interest in healthy, high-quality fruit is growing too. Spain, the United Kingdom, Germany, France, Poland and Switzerland are key destinations. Legal and quality requirements are strict. It often helps to have certifications. While competition from Europe and Morocco is strong, opportunities exist for exporters that can meet buyer expectations and adapt to new trends.
There are many opportunities to export melons to Europe, especially outside the European season. To succeed, you need to follow strict rules on food safety, quality and sustainability. Retailers often ask for GLOBALG.A.P. and social certification. Spain is your main competitor, but it is also a possible trade partner. This factsheet shows how to enter the European market and which buyers to target.
Some companies have a SMETA or GRASP audit but, in the audit report, you can see that they still need to improve in certain aspects. We only buy from companies with full compliance in their GRASP or SMETA audits.
Importer in Germany
GLOBALG.A.P. and tight residue control open doors; without them, there is no first meeting.
Frank Ocampo, melon expert and associate partner, Triple F Fruit-Franky’s Choice
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Melons are a popular fruit in Europe, with high demand in summer and steady consumption year-round. There are good opportunities for exporters, especially in the off-season. Success depends on timing, consistent quality and meeting strict requirements for food safety, pesticide limits and social standards.
Garlic’s level of consumer recognition, year-round demand and versatility make it a staple item throughout Europe’s retail and food service channels. Suppliers from developing countries should pay attention to seasonality and quality. These factors, as well as food safety and new sustainability requirements, are the keys to success for exporters of fresh garlic to Europe.
European imports of coconut milk are expected to continue growing thanks to the unique flavour and qualities of coconut milk. This growth is driven by the popularity of plant-based foods and beverages and a wider adoption of international cuisine. Opportunities for new developing-country suppliers can be found in supplying high-quality coconut milk and cream to the large European markets. New suppliers should be aware of strong competition from Southeast Asian origins.
Melon aisles are booming in European supermarkets. Sweet profits or bitter losses depend on knowing the market inside out. Our free CBI webinar will teach you which melon varieties and origins win space on European shelves. We will also discuss how to meet strict quality and residue rules.
Market expert Warner Uiterwijk will present the latest import volumes and consumer trends. Melon expert Frank Ocampo will share practical tips on:
Spain is Europe’s fourth-largest import market for green coffee, with 81% sourced directly from producing countries. Although Spain has traditionally been a market with a high demand for lower-quality beans, it is slowly changing and moving closer to coffee trends in Northern Europe. Rising incomes and increasing awareness of health and sustainability are driving these changes. Spain is also Europe’s largest market for decaffeinated coffee, and the demand for certified and specialty coffee is growing.
Europe is an attractive market for exporters of Acacia gum from developing countries. European countries have a strong food and drinks sector with a growing demand for packaged and fibre-enriched foods, in which Acacia gum is an important ingredient. Sustainability and traceability are important trends. As an Acacia gum exporter located in a developing country, you must comply with strict contamination, control, and traceability regulations. Importers are the most attractive channel for entering the market.