New tomato purée and paste exporters wishing to enter the European market need to verify their products via regular laboratory tests. You may have a competitive advantage if you offer high flavour and elevated Brix products and if you have proof of sustainable production (such as a social audit report or an organic certification).
Regulations affecting processed tomatoes are shifting, and processors/exporters must grasp what is changing, why, and the implications. Competitive conditions are equally fluid. To stay informed, join national and international tomato trade associations, monitor government moves on tariffs and non-tariff barriers, and assess competitor activity through trade data, reports, and first-hand visits to rival supply regions, either directly or via specialist consultants.
John Giles, Divisional Director, Agri Food | Promar International
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European imports of tomato purée and paste are expected to increase at a rate of 3-5% annually in the long term. This expected growth is driven by the rising production costs faced by European tomato processors, caused by multiple environmental and legislative challenges.
The European fashion accessories import market is worth around €5.2 billion and grew at an average annual rate of 3.5% between 2019 and 2024. Germany, France, the Netherlands, Italy, Spain and Poland offer the best opportunities for exporting fashion accessories. Western and Northern European countries show higher potential for market entry than Eastern European countries. Poland however stands out, with high growth in recent years (including imports from developing countries), and is one of the key markets in the region.
The European sock import market is worth around €4.17 billion, and grew at an average annual rate of 6.4% between 2019-2024. The markets offering the best opportunities for the import of socks are Germany, France, the Netherlands, Italy, Poland and Spain. While Western and Northern European countries show higher potential for market entry than Eastern European countries, Poland (ranked fifth in terms of import value) stands out with high growth in recent years, and is among the key markets of the region.
The European coffee market consumes the most coffee in the world. Robusta coffee made up around 35% of the market between 2020 and 2023. Robusta exports went down in 2024. This is because global production went down too. However, the future for the Robusta market is good. Competition is strong, and prices are an important factor in it. Vietnam is the largest supplier.
Europe is a promising market for raspberries and blackberries. There is year-round demand, imports are increasing, and consumer interest in healthy, high-quality fruit is growing too. Spain, the United Kingdom, Germany, France, Poland and Switzerland are key destinations. Legal and quality requirements are strict. It often helps to have certifications. While competition from Europe and Morocco is strong, opportunities exist for exporters that can meet buyer expectations and adapt to new trends.
Melons are a popular fruit in Europe, with high demand in summer and steady consumption year-round. There are good opportunities for exporters, especially in the off-season. Success depends on timing, consistent quality and meeting strict requirements for food safety, pesticide limits and social standards.
Garlic’s level of consumer recognition, year-round demand and versatility make it a staple item throughout Europe’s retail and food service channels. Suppliers from developing countries should pay attention to seasonality and quality. These factors, as well as food safety and new sustainability requirements, are the keys to success for exporters of fresh garlic to Europe.