Passion fruit juice has good potential in Europe. It adds a strong tropical flavour, even in small amounts, and fits many food and drink products. The biggest opportunities are not in pure juice, but in industrial use for blends, premium beverages, dairy products and foodservice applications. Growing value, product innovation and interest in reduced-sugar recipes with a strong natural flavour support demand. The most attractive markets combine large processing industries, import demand and room for premium or sustainable products.
More European buyers expect you to demonstrate that your cocoa can be traced and is produced with low emissions. This is important because cocoa production adds to climate change and is also at risk to rising temperatures and changing rainfall patterns. By taking on agroforestry and other climate-smart practices, you can reduce your emissions while becoming more productive and resilient.
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Reducing greenhouse gas emissions is becoming a competitive requirement in international coffee markets. Many European buyers have committed to zero carbon emission targets by 2030 and 2050. For most of these companies, supply chain emissions make up the largest share of their carbon footprint. This means that progress toward their targets depends largely on actions taken at farm and processing level.
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