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The European market for chlorella and spirulina in health products is growing. These microalgae have gained popularity for their nutritional benefits, leading to a growing demand from food supplement manufacturers and health-conscious consumers across Europe. In order to export chlorella and spirulina for health products to Europe, it is important to maintain product quality and ensure compliance with European regulations and additional buyer requirements.

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A growing interest in healthy living has led to an increase in the popularity of the Ayurvedic system of medicine in Europe. The growing demand for health products is creating market opportunities for Ayurvedic ingredients with unique properties. Providing evidence of high-quality and safe production and processing methods is crucial, as the European market for botanicals is closely monitored.

When your company has a better social impact, you have a competitive advantage in the European market. European consumers and governments really value social responsibility. This means that companies in Europe must look for suppliers that help them to have a socially responsible supply chain. If you develop this aspect, you will be in a better position. When you adopt an internationally recognised standard, you demonstrate your commitment to sustainability and meet the buyer’s requirements.

The social responsibility standards like SMETA 4 Pillars plus the other relevant standards like BRCGS and organic add to the full picture of the company. For the buyers is good to see that the companies are used to the auditing process and that they understand the different things that are needed in the market.

Maarten Molenaar

Maarten Molenaar, Food Safety & Quality Director at DO IT ORGANIC

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Mandarins are well liked for their sweet and refreshing flavour, their useful size and the fact that they are easy to peel. These characteristics make mandarins a popular healthy snack, particularly during the winter months when they are in season. During the European season, competition with Spanish mandarins usually centres on price. Countries with a counter-season in the Southern Hemisphere have good opportunities in the European market, since mandarin consumption is high year-round. 

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The tomato is the most-grown vegetable in the world. Europe is the world’s third largest tomato producer, after China and India and ahead of Turkey. Europe mostly consumes locally produced tomatoes. The European Union also imposes tariff barriers to protect domestic production. This means suppliers not from the EU usually compete with low prices or by offering tomatoes during winter in Europe. Still, there are opportunities in growing sustainable tomatoes (e.g.

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Yams are available year-round on the European market. They belong to the Dioscoreacea family, which contains several species. The most available species on the European market is Dioscorea rotundata. Ghana exports the most of this species. It makes up more than 86% of the yam’s market share in Europe. This species is known under several names depending on the community: ‘White Yam’, ‘African Yam’ or ‘Pona Yam’. Because yams grow underground, the yams you export must be clean and free from soil or dirt. Yams are bulky and heavy products exported by sea.

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