Birdhouses offer interesting opportunities because they can be both functional and decorative. Research has proven that birdwatching can also be good for people’s mental health. The mid to high-end segments of the European birdhouse market have the most potential. To target these segments, you can add value through your design, craftsmanship, functionality and sustainability.
Sesame oil is mainly used as a food ingredient in Europe, especially in popular Asian cuisine. The UK, the Netherlands, France and Germany offer the most export opportunities. You will need an excellent understanding of the market to compete effectively with domestic and international players. Product quality and food safety are the most important factors in being a successful exporter. Partnerships and social impact can help you differentiate further.
The European market for web design and web application development offers many different opportunities. The services themselves are relative commodities, but the shortage of skilled staff opens the door to outsourcing. The availability of generative AI offers both opportunities and threats.
Hemp production and demand for hemp apparel are rising. The global hemp fibre market will likely grow from $5.76 billion to $23.57 billion between 2022 and 2030. Compared to virgin cotton, hemp fibre’s market size is still very small, but it is an ideal sustainable fibre to blend with cotton. This is because hemp is versatile and strong.
Blending hemp with cotton gives fabrics a different, harsher hand feel. Some spinners can already make fabrics with 20% hemp feel like it’s made from 100% cotton.Denis Druon
Denis Druon, CEO, The Flax Company
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The production and demand for Hemp apparel is rising due to growing consumer awareness for sustainable fashion and the environmental benefits of Hemp. Its unique characteristics combined with EU sustainability targets, make Hemp an excellent and more eco-friendly alternative to other textile materials such as cotton. To capitalise on this opportunity, exporters should emphasise the sustainability and quality of their products, navigate the regulatory landscape and buyer manuals, and engage in targeted marketing to resonate with eco-conscious consumers.
Gen Z are sustainably minded in all areas of their lives, and this includes travel. They look for compelling and immersive content to inspire them. They are tech-savvy, heavy users of social media and rely on channels like TikTok and Instagram for word-of-mouth marketing. They use social media channels and OTAs extensively to purchase travel products. To reach them, you will need to create a bold personality, be inclusive and have excellent sustainable credentials.
To attract Gen Z, you must think like Gen Z. They are digitally connected and look for inexpensive, personalised experiences. They are educated about sustainable practices and want to make conscious decisions, so let them! Review your business practices and make positive changes. Use social media as a platform to relate with Gen Z.
Simply put, demonstrate to Gen Z that, by travelling with you, they will have less impact and a great experience.
Dr Natalie Semley, Senior Lecturer in Sustainable Tourism Management, Falmouth University UK
Generation Z spends time researching destinations and experiences. They rely on tips and advice from social media, influencers and bloggers. To reach this market, ensure you have a strong online presence and provide enough information online that explains your offering in detail.
There is growing interest in sustainable travel amongst this generation. They look for eco-friendly options and experiences that benefit local communities. Voluntourism is popular when travelling pre or post university.
Teresa Agovino, Environmental Engineer and Sustainable Tourism Consultant
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