The European outerwear market follows the overall apparel industry trends and developments around sustainability, circularity and corporate social responsibility. Policy initiatives under the EU Green Deal are the main drivers for these trends. For more information, see the CBI study on trends in the apparel market.
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Europe has a large outerwear market. It had a total import value of €20.4 billion and a 5-year average growth rate of 3.9% during the 2019–2024 period. The biggest markets are Germany, Italy, France, Spain, the Netherlands and Poland. Scandinavia is also an important regional market. Outerwear made from synthetic/man-made fibres dominates this subsegment (72.9% of the total). Outerwear makes up over 10% of all European apparel imports from developing countries.
Europe is a large and growing market for natural ingredients in women’s health products. It is a major importer of medicinal and aromatic plants (MAPs), saps and extracts. But, the regulatory environment in Europe is becoming stricter, and market entry is only possible if you comply with all requirements for your target market and segment. Product competition comes from established species, synthetic alternatives, vitamins and minerals.
Are you looking for organic and sustainably produced moringa from West Africa? Visit BIOFACH, the world’s leading trade fair for organic food, on 10-13 February 2026, and meet Burkinabe companies to discover their moringa products in Profound’s Organic Africa Pavilion, Hall 1, Stand 1-271.
European buyers need safe, traceable dried figs that meet strict requirements. Successful suppliers use HACCP systems and hold GFSI-recognised certificates. Specialised importers and packers are still the best entry route into retail and industry. Competition is intense. Türkiye is the largest exporter, while European origins and new suppliers are becoming more popular. Prices depend on Türkiye’s harvest size and quality, so good management of risk and contracts is very important.
European buyers, especially those in retail and manufacturing, are pretty rigorous when it comes to certification. Traceability is a big deal now, especially for organic and private-label buyers in Europe. It is no longer enough to say where the figs came from. You need to prove it with documentation, testing reports and full lot traceability. Buyers also expect third-party micro, heavy metal, mycotoxin and pesticide residue analyses with every shipment.
Burak Bardakci, Sales & Procurement Manager at Bata Food
The retail market is the most important market for dried figs in Europe. All supermarkets sell dried figs around Christmas time. Many Europeans like to eat dried figs at this time because they are seen as a holy fruit, a sign of abundance and heaven. Supermarkets give figs a lot of space on their holiday shelves. UK food makers use fig paste in seasonal treats such as fig-filled biscuits.
Neset Kececiogullari, Vice Managing Director of Sales at K.F.C.Gida
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Dried figs have a fixed place in European diets as snacks and ingredients. The market depends on imports. This opens doors for suppliers from developing countries. France and Germany are the largest destinations, supported by well-developed trade hubs. Food safety and certification are key to meeting strict buyer expectations. Niche markets such as organic, vegan and Fair Trade create added potential for exporters. Türkiye sets prices, but climate risks mean there is room for other origins.
To export frankincense to Europe, you must meet strict food safety, traceability and labelling requirements. It is also important to understand buyer expectations for certifications and transparency. Europe offers growing opportunities driven by demand for natural health products, preventive wellness solutions and botanical ingredients with anti-inflammatory properties. Germany and France are important markets, with importers and distributors serving as the primary entry channels.
New producers that wish to enter the European market for preserved artichoke hearts need to check their products through regular laboratory tests. You may get an advantage if you offer high quality artichokes marinated in oil for the delicatessen market segment. It can also help if you can prove sustainable production through , for example, a social audit report or organic certification. The strongest competitors for suppliers of preserved artichoke hearts come from Peru, Italy and Spain.
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The European preserved artichoke market is expected to increase at 1–3% annually in the long term. Demand is driven by the popularity of the Mediterranean diet, veganism and the health benefits of artichokes. Opportunities for new developing-country suppliers include organic and sustainably produced artichoke hearts and in the high-quality gourmet segment. New suppliers need to be aware of the strong competition from Peru and internal competition from Spain and Italy.