Picnicking is a long-standing tradition across Europe, which was boosted during the COVID-19 pandemic. European basketry imports are growing, with most coming directly from developing countries. This makes Europe an interesting market for you. The mid-end segment of the picnic basket market offers particularly good opportunities. To target this segment, you should focus on design, craftsmanship, sustainability and storytelling. Additional functionality and content can also add value to your product.

Birdhouses offer interesting opportunities because they can be both functional and decorative. Research has proven that birdwatching can also be good for people’s mental health. The mid to high-end segments of the European birdhouse market have the most potential. To target these segments, you can add value through your design, craftsmanship, functionality and sustainability.

Sesame oil is mainly used as a food ingredient in Europe, especially in popular Asian cuisine. The UK, the Netherlands, France and Germany offer the most export opportunities. You will need an excellent understanding of the market to compete effectively with domestic and international players. Product quality and food safety are the most important factors in being a successful exporter. Partnerships and social impact can help you differentiate further.

The European market for web design and web application development offers many different opportunities. The services themselves are relative commodities, but the shortage of skilled staff opens the door to outsourcing. The availability of generative AI offers both opportunities and threats.

The production and demand for Hemp apparel is rising due to growing consumer awareness for sustainable fashion and the environmental benefits of Hemp. Its unique characteristics combined with EU sustainability targets, make Hemp an excellent and more eco-friendly alternative to other textile materials such as cotton. To capitalise on this opportunity, exporters should emphasise the sustainability and quality of their products, navigate the regulatory landscape and buyer manuals, and engage in targeted marketing to resonate with eco-conscious consumers.