To sell pine nuts in Europe, suppliers need to prove food safety, origin, species and consistent quality. Test every lot for cadmium, aflatoxins, nickel, microbes, rancidity and residues. Buyers expect Global Food Safety Initiative (GFSI) certification, UNECE-based specifications, traceability and protective packaging.

European buyers are placing increasing importance on consistent quality, low moisture content, adequate shelf life, and reliable traceability. Suppliers that can demonstrate strong quality control and supply chain transparency are better positioned to meet these evolving market expectations.

Antonina Blanc

Antonina Blanc, Responsable Export & Développement Commercial at From Wild International s.r.o. (Czech Republic)

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Europe is an attractive market for pine nuts because it depends on imports and uses pine nuts as a high-value cooking ingredient. Demand is supported by pesto, Mediterranean cooking, premium retail, foodservice and plant-based diets. The best opportunities can be found in Italy, Germany, Spain, the Netherlands, France and the United Kingdom. Future opportunities will depend on providing a reliable supply, clear origin, traceability, organic certification and credible sustainability stories.

Pine nut demand has grown significantly since around 2011, as consumers have become more familiar with their taste and incorporated them more frequently into home cooking. While demand continues to increase, growth has slowed in recent years due to poor harvests and rising prices, which have affected consumer purchasing behaviour.

Antonina Blanc

Antonina Blanc, Responsable Export & Développement Commercial at From Wild International s.r.o. (Czech Republic)

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Europe is an attractive market for pine nuts because it depends on imports. It uses them in Mediterranean cooking, premium retail and foodservice. The best markets are Italy, Germany, Spain, the Netherlands, France and the United Kingdom. Suppliers need to prove food safety, origin, species, traceability and consistent quality. China leads in terms of scale and price, while Mediterranean, Russian and Mongolian pine nuts compete on origin and story. Collection is expensive, keeping prices high.

European requirements for Arabica coffee are strict, and they are mainly the same as those for Robusta coffee. Though there are some country-specific requirements, most legislation comes from the EU and applies to all member states. 

Helping farmers understand their buyers' markets enables them to adjust their produce to their needs. Producers benefit from improved communication, while all shackles benefit from mutual exchanges of knowledge. It starts with ripe cherries on the shrub.

Stijn van Mourik

Stijn van Mourik, Product and supply chain expert, Coffee farm manager – Cafés Dagobert, France; La Perla Roja, Colombia

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Europe is the largest coffee market, as well as the largest market for Arabica coffee. Germany and Italy are the main Arabica-importing countries. Germany has a large certified and specialty coffee market. In Italy, much Arabica is used in blends with Robusta. Climate change, increasing prices and a growing demand for specialty coffee are factors that change the Arabica market.

Large coffee buyers think in 5 dimensions when deciding which coffee to buy: (1) availability in the long term, (2) quality consistency, (3) pricing, (4) climate risk, and (5) compliance with regularity and traceability.

Gerd Mueller-Pfeiffer

Gerd Mueller-Pfeiffer, CEO of International Coffee Consulting, former CEO of Nestlé Germany

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Europe is the largest market for Arabica coffee, accounting for nearly one-third of global imports. Within Europe, Germany and Italy stand out as the key markets. European buyers apply strict standards related to food safety, packaging, quality and pricing, many of which are set by EU regulations. Quality requirements vary depending on whether the coffee is conventional or specialty. Competition in the European coffee market is intense, with Brazil leading as the main supplier of Arabica coffee.

Apparel manufacturing can be a risky business. Issues may arise at every stage of the process: from sourcing materials to producing garments and supplying buyers in international markets. Fabric prices change, laws become stricter, trade routes may be disrupted and poor communication can lead to mistakes. This study will help you identify, prioritise and prevent risks across the apparel supply chain, so you can successfully export to the European Union (EU).

The biggest challenge of running an apparel factory is maintaining a healthy profit to guarantee business continuity. To do this and enable growth, carefully managing your costs and expenses is crucial. We always insure contracts or ask buyers for an advance payment. The profitability of our business with each buyer is monitored regularly.

Portait of Abdulla All Mamun

Abdulla All Mamun, Team Sourcing in Bangladesh

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Europe buys dried oregano for the food industry, retail and foodservice sectors. Exporters must meet limits on contaminants and pesticide residues, with pyrrolizidine alkaloids (PAs) being a major concern. Türkiye is the main supplier, but has faced challenges meeting PA limits. This has created opportunities for cost-competitive suppliers that can meet European safety, quality and documentation standards. 

Strong demand for oregano is still there, but Europe increasingly requires proof of compliance. For exporters, the real competitive advantage is not only growing oregano but controlling it through field management, testing, traceability and product integrity.

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Onur Boz, General Manager of Kütas Group

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Europe offers a steady market for oregano, with growth supported by the popularity of Italian food, the Mediterranean diet and the clean-label trend. The Netherlands is especially interesting because it is a major European hub for the trade in herbs and spices. Germany is a large market with strong demand for both conventional and organic herbs. The UK is another major consumer market, with significant imports.

Dried oregano remains a stable and widely used herb in Europe, supported by the popularity of Mediterranean cuisine, convenience foods and herb blends. At the same time, buyers are becoming more selective. Reliable supply, consistent flavour, clean product specifications and strong documentation are increasingly important for exporters that want to build long-term relationships in the European market.

Anonymous Western European importer of oregano

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The Netherlands is an important European trade hub for spices and herbs. Dutch companies import, process, blend, pack and re-export products to other European markets. This creates opportunities for suppliers from low- and middle-income countries. To enter the Dutch market, exporters need safe products, stable quality, reliable supply, strong documentation and clear traceability.

Our own production in the Netherlands gives us flexibility. We can source raw materials from different origins, manage quality close to the market, and process them into the forms and specifications that food manufacturers and other buyers need.

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Marjon Otten, Manager Operations at The Spicemasters Group

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