The European market potential for avocado oil

The European cosmetics market presents strong opportunities for avocado oil exporters who can deliver high-quality, certified and sustainably sourced products. As consumer demand for natural and organic beauty ingredients grows, avocado oil is gaining popularity due to its multifunctional benefits in skin and hair care. The natural and organic cosmetics market in Europe is projected to grow at a rate of nearly 9.5% annually until 2035, when it will reach a value of US$33.6 billion. To remain competitive, exporters should align with European buyer expectations on traceability, sustainability and certifications such as COSMOS Organic and Fair for Life.

1. Product description: avocado oil

Avocado oil and butter are produced from the avocado fruit. Avocado (Persea americana Mill.) is native to Central America; the largest producing countries include Mexico, Dominican Republic, Peru, Colombia, Indonesia, Kenya and Brazil. The avocado belongs to the plant family Lauraceae and its name comes from the Aztec word ahuacatl, which refers to its oval shape.

Food ingredients like avocado are making their way into cosmetics and personal care products mainly because of their fatty acids content. Avocado oil also contains vitamins A, E and D.

Table 1: Fatty acid content of avocado oil

Source: ScienceDirect, 2024

Avocado oil is usually produced from the flesh of the fruit, but the seed also contains some percentage of oil. The oil content can vary between different types of avocados. The oil is extracted using only mechanical processes and no chemical solvents. Avocado butter is a dry version of the oil. It has a thicker consistency and is sometimes combined with other vegetable oils.

Avocado oil (Persea Gratissima Oil) has several applications in the cosmetics sector. It is mainly used for its moisturising and antioxidant properties. The skincare applications include:

• Replenishing dry skin;
• Calming itchy skin;
• Moisturising skin;
• Protecting skin from ultraviolet radiation;
• Protecting against skin damage; and
• Healing sore skin.

Avocado oil is also known to protect the skin from drying winds, thanks to its fatty acid content. It also helps restore the skin’s hydrolipidic film. Avocado oil is also used in haircare products, as it is ideal for dry hair. Avocado oil makes hair smooth and shiny. Like most oils, avocado comes in different grades. These include extra virgin, virgin, and pure and mixed avocado oil.

Avocado oil can be sold as oil or butter under HS codes 15159091 and 15159099. HS code 15159091 refers to "solid fixed vegetable fats and oils and their fractions, refined or not, but not chemically modified, in immediate packings of more than 1 kilogram not elsewhere specified (excluding for technical or industrial uses and crude fats and oils)". HS code 15159099 refers to "solid fixed vegetable fats and oils and their fractions, refined or not, but not chemically modified, in immediate packings of less than 1 kilogram, or liquid not elsewhere specified (excluding for technical or industrial uses and crude fats and oils)".

It is estimated that less than 10% of global avocado production is processed, with the largest part being consumed fresh. This report covers avocado oil used in the cosmetics sector in the European market. 

Figure 2: Example of a skincare product containing avocado oil and butter sold in Europe

Source: Sephora, 2025                   

Figure 3: Example of high-end skincare set containing avocado oil sold in Europe

Source: Lily’s LUX, 2025               

Figure 4: Example of hair mask containing avocado oil sold in Europe

Source: Miin Korean Cosmetics, 2025

2. What makes Europe an interesting market for avocado oil?

Europe continues to be a highly attractive market for exporters of avocado oil, especially those offering natural, organic and sustainably sourced ingredients. According to Cosmetics Europe, the value of European retail sales of cosmetics and personal care products reached €104 billion in 2023, confirming Europe’s position as one of the top two global cosmetics markets alongside the US. Despite global economic volatility, L’Oréal’s Annual Report states that the sector has shown steady annual growth of 4.5-8% between 2018 and 2024, driven by rising demand for natural beauty products.

Source: L’Oreal Report, 2024

The European cosmetics market keeps growing. In 2022, total sales in Europe were €88 billion. By 2023, sales had increased to €96 billion, making Europe (EU-27, Norway, Switzerland and the UK) one of the two largest cosmetics markets in the world, along with the US. This shows a strong recovery and steady growth for European cosmetics after the COVID-19 pandemic.

Source: Cosmetics Europe Report, 2024.

European consumers continue to avoid synthetic ingredients such as parabens and phthalates, turning instead to products formulated with natural oils. The beneficial properties of avocado oil, such as its ability to hydrate, nourish and protect, make it a desirable ingredient in cosmetics.

Source: CTPA, 2024

Many cosmetics companies in Europe are steadily replacing synthetic chemicals with natural and organic ingredients. This shift is reflected in market data, which show robust growth in the natural cosmetics segment. The European natural cosmetics market was valued at US$21.6 billion in 2025, and is projected to grow at a 6.4% CAGR through 2035.

The COVID-19 pandemic served as a catalyst, pushing consumer interest in wellness-oriented products, even after pandemic restrictions eased. Demand for natural, health-backed cosmetics has continued to rise in 2025.

The global avocado oil market was valued at US$600 million in 2023 and is projected to reach US$1 billion by 2032, growing at a 5.84% CAGR from 2024 to 2032. This reflects increasing demand across the food, cosmetics and health industries, with avocado oil becoming especially popular in skincare for its hydrating and antioxidant properties.

Source: ITC, 2025

Source: ITC, 2025

The European organic avocado oil market was estimated to be worth US$320 million in 2024, and is projected to grow to US$750 million by 2033, representing a strong 9.9% CAGR from 2026 to 2033.

This confirms the increasing demand for both conventional and organic avocado oil, which is closely tied to the rising popularity of natural and organic personal care products in Europe. The value of the European market for natural and organic cosmetics was estimated at US$21.6 billion in 2025, with an expected annual growth rate of 6.4% until 2035 (Future Market Insights, 2025). This sustained growth reflects strong consumer preference for products that are free from synthetic ingredients and made with plant-based, responsibly sourced ingredients.

At the same time, food ingredients are becoming increasingly popular in cosmetics formulations. Avocado oil’s versatility makes it an ideal ingredient for personal care applications such as facial oils, hair masks, sun care, lip balms and solid bars. Many brands promote the connection between nutrition and skincare, creating personal care lines that highlight familiar and healthy food ingredients. This is one of the key reasons why avocado oil is widely used in European cosmetic products. Leading companies such as Weleda, Dr. Organic and The Body Shop have all introduced avocado-based product lines, using avocado oil for its recognised moisturising, antioxidant and skin-repair properties.

The trend towards upcycled ingredients is also strengthening the position of avocado oil, as it can be derived from avocado processing by-products, reducing waste and supporting circular economy goals. The properties of avocado oil also make it a popular choice among cosmetics formulators.

3. Which European countries offer the best opportunities for avocado oil?

Europe accounts for approximately 25% of the global cosmetics market and an estimated 38% of the global natural and organic cosmetics market. Within this broad market, countries such as Germany, France, the Netherlands, Italy, Spain and Belgium offer the best opportunities for exporters of avocado oil. Germany and France are the largest European markets with the most launches of natural products and a strong focus on innovation. Italy, Spain and the Netherlands are also important markets for conventional and natural cosmetics, with increasing imports of vegetable oils and butters such as avocado oil from Africa.

France is a mature, high-value cosmetics leader embracing clean beauty

In 2024, the French cosmetics industry continued to play a leading role in Europe, contributing to the region’s total market value of €104 billion. France is recognised globally not only for consumption, but also for production and exports. In 2024, cosmetics exports from Europe to non-European markets reached a value of €29.4 billion, highlighting the strong international position of French and European formulations.

Clean beauty trends are especially popular among French consumers and brands. The market for natural and organic cosmetics in France is projected to grow at 6.4% annually until 2035. These products appeal to buyers looking for transparency, sustainability and products free from synthetic ingredients. French companies like Olvea Group (sourcing avocado from Kenya), Interchemie, and brands such as Aromazone, Mustela, Melvita and Yves Rocher are important players using avocado oil in their products.

Video 1: Avocado perseose, Mustela active ingredient

Source: Mustela, 2025

There is growing interest in traceable, vegan and eco-certified ingredients in the French cosmetics market. This trend aligns with France’s strong environmental policies and consumer protection regulations, which increasingly favour natural formulations backed by transparent sourcing practices.

Germany is the largest and most relevant market for natural cosmetics

In 2024, Germany was the most relevant European market for cosmetics and personal care products, with a value of €16.9 billion and a projected annual growth of 4-5% through 2030.

Over 50% of German consumers who demand eco-friendly, premium cosmetics are strong consumers who tend to remain in this category once they have entered it, even when facing financial challenges.

Gustav Heess, Henry Lamotte and Sanabio are some of the key importers, and brands using avocado oil include Terra Naturi, Logona and Alverde. The latter, which is owned by Germany’s largest drugstore retailer, DM, represents a successful example of the democratisation of certified organic cosmetics, as it has brought COSMOS-certified products into the mass retail segment, making natural beauty accessible across Germany.

Germany’s cosmetics market shows high demand for green and premium formulations, particularly those sold through Reformhaus, pharmacies and natural health shops. Exporters who want to sell in this market must be ready for buyer checks, provide clear traceability for each batch, and follow EU sustainability rules.

The Netherlands is Europe’s entry port for avocado and vegetable oils

The Netherlands plays a relevant role in the European avocado oil trade. It is one of the largest importers and a key distribution hub for natural ingredients, including avocado oil.

In 2024, the Netherlands ranked second among European importers of vegetable oils, which includes avocado oil. The Netherlands is estimated to handle over 50% of Europe’s total avocado oil imports, making it a key EU entry point for avocado oil.

The port of Rotterdam is one of the largest and most efficient shipping hubs in Europe. Many bulk shipments of avocado oil arrive in Rotterdam, after which they are refined, stored and re-exported to other EU countries, including Germany, France, Belgium and Scandinavian markets.

Dutch companies are also known for their expertise in organic and sustainable ingredient sourcing. Large importers such as IMCD Group and Tradin Organic specialise in certified organic avocado oil and supply cosmetic manufacturers across Europe. These companies expect their suppliers to meet international sustainability and traceability standards.

The Netherlands plays a relevant role in distributing certified avocado oil to other EU countries. Exporters should be aware that Dutch buyers require full traceability documentation, high volume consistency, and proof of certification to meet the expectations of their downstream clients.

Belgium: a compact but influential re-exporter

Belgium plays a smaller but important role as a distribution hub for natural cosmetic ingredients, including avocado oil. While specific data for avocado oil alone is limited, Belgium remains a key transit country for avocado oil entering the EU.

In 2024, Belgium imported around 18,000 tonnes of solid fixed vegetable oils under HS 151590, with avocado oil representing a small but growing share of these imports.

Many solid fixed vegetable oils are imported from EU partners, primarily the Netherlands, Germany and France, where avocado oil is blended, processed or repackaged for cosmetics applications.

The port of Antwerp-Bruges remains a major logistical hub for handling bulk shipments of natural ingredients, including avocado derivatives. Some companies, such as Mosselman Oleochemicals, are notable processors in Belgium, supplying avocado oil-based products used by niche brands like Bioflore.

Italy: a high-end niche for functional, certified cosmetic oils

Italy is among Europe’s fastest-growing markets for beauty and cosmetic ingredients, including avocado oil. The country’s rich heritage in cosmetics and make-up, together with increasing demand for natural and premium ingredients, makes it a highly attractive destination for exporters.

Italian export prices for avocado oil ranged from US$ 6.74 to US$24.27 per kg in 2024, indicating a broad market for both commodity and higher-value speciality oils. The Italian personal care market was estimated at €13 billion in 2024, with retail sales of beauty and personal care products valued at around €10.9 billion. Italian cosmetics brands are widely recognised for their creativity, elegance and growing commitment to green beauty. Exporters should consider working with specialised distributors such as AAKON and Gale & Cosm, which focus on sourcing high-quality natural ingredients for the Italian cosmetics industry.

In Italy, there is strong interest in natural active ingredients and functional oils, especially for premium skincare and haircare products. Italian buyers are looking for high-quality oils that offer specific benefits, such as hydration, repair and protection. Italian brands are also known for combining tradition with innovation, which means that they are open to using natural ingredients backed by strong technical data. Exporters that can offer avocado oil with proven skin benefits, certifications and good documentation will have a better chance of working with Italian importers.

Spain: growing demand and cost-effective manufacturing

Spain ranks among the top 5 European importers of vegetable oils, positioning it as a strong market for avocado oil imports and distribution. Spain plays a relevant role in processing and distributing natural cosmetic ingredients, particularly via the ports of Valencia, Barcelona and Algeciras. The country’s avocado oil trade saw a 93% increase in imports and a 79% increase in exports between November 2023 and October 2024.

Spain has built a strong reputation as a manufacturing centre for high-quality cosmetics, while still offering competitive pricing within the European market. In 2024, the Spanish cosmetics market reached a value of €11.2 billion. Over the past 5 years, employment in the country’s perfume and cosmetics sector has grown by 24.1%. The industry employed more than 50,000 workers in 2024, highlighting its strong and steady expansion.

4. Which trends offer opportunities or pose threats in the European avocado oil market?

European consumers continue to value natural ingredients, especially those they already recognise as part of a healthy diet, such as avocado. This familiarity supports the growing use of avocado oil in cosmetics and personal care products. Buyers appreciate avocado oil because of its moisturising, nourishing and protective properties for skin and hair.

Increasing demand for food-based ingredients in cosmetic products

In 2025, there was a strong market trend towards food-inspired ingredients in beauty products. European consumers associate healthy food with better skin health, making food-based oils like avocado oil highly attractive. Formulators are increasingly using food-derived ingredients, such as botanical oils, plant butters, waxes and extracts, to create multifunctional, nature-inspired formulations. Consumers prefer ‘clean beauty’ products that are free from synthetic chemicals, focusing on natural actives that deliver skin nutrition, hydration and protection. Population ageing and disposable income growth continue to drive demand for premium natural cosmetics that offer scientifically supported skin benefits.

In addition, there is a greater focus on upcycling in both the food and cosmetics industries. Upcycling involves using by-products or surplus materials from food production to create new, valuable ingredients, reducing waste and supporting circular economy goals.

Avocado oil plays a central role in this upcycling trend:

• Avocado pulp, seeds and skins, which would normally be discarded as waste during food processing, are now increasingly used as raw material for cosmetic-grade oil, powders and extracts.
• Some European buyers are actively seeking suppliers who can demonstrate zero-waste or upcycled production models, as these align with corporate sustainability goals and EU policies such as the Circular Economy Action Plan.
• Upcycled avocado ingredients not only support environmental goals but also offer powerful marketing stories for brands targeting conscious consumers.

Exporters that integrate upcycling principles into their avocado oil production processes and are able to document these practices will have a stronger appeal to European buyers seeking authentic, responsible and innovative sourcing solutions.

Video 2: Upcycled cosmetic ingredients examples explained

Source: Institute of Personal Care Science, 2025

Strong focus on sustainability and traceability 

Sustainability remains a leading concern for European buyers of cosmetic ingredients. Although avocado oil is not currently regulated under the EU Deforestation Regulation (EUDR), many buyers apply voluntary sustainability requirements that go beyond legal obligations. These include zero-deforestation sourcing, responsible water use, ethical labour standards and climate-smart agriculture.

European importers increasingly request deforestation-free and socially responsible supply chains, with batch-level traceability, transparency on origin and third-party sustainability certifications such as EU Organic, Fair for Life, Rainforest Alliance or COSMOS Organic. These help buyers demonstrate due diligence and meet internal corporate social responsibility (CSR) goals.

Olivado EPZ is an SME working with smallholder farmers in Kenya. The company produces organic, cold-pressed avocado oil certified by both Fair for Life and EU Organic. It uses by-products to generate biogas and compost, applying circular economy principles and promoting climate-smart agriculture. Thanks to its traceable and sustainable approach, Olivado successfully exports to high-end European markets.

Trade and logistics challenges require better planning 

In 2025, global trade continues to face significant challenges that can affect the avocado oil sector. These challenges, which include logistics bottlenecks (for example due to port congestions and labour strikes) and geopolitical tensions, are causing delays on certain shipping routes. Meanwhile, freight costs are rising as a result of fuel price volatility, global inflation and decarbonisation measures affecting the shipping sector. At the same time, EU Green Deal policies are introducing environmental surcharges on maritime shipping under the EU Emissions Trading System (ETS) for certain vessels, indirectly impacting transport costs for suppliers, even if avocado oil is not directly regulated under the EUDR. Finally, extreme climate events (such as floods, droughts and storms) continue to create unpredictable harvests and supply interruptions in producing countries.

European buyers are increasingly requesting better documentation, traceability and advance shipment notifications so they can better manage their inventory. Exporters are therefore encouraged to:

• Stay informed: maintain regular contact with your country’s trade ministry, export promotion agency and logistics companies for the latest information on possible disruptions, especially for sea freight.
• Communicate openly with your European buyers about any shipment delays or production difficulties; transparency strengthens long-term relationships.
• Review Incoterms carefully when negotiating delivery terms. You can consider building in flexibility for delivery dates to accommodate unexpected delays.
• Assess insurance coverage for cargo and delays, especially if shipping through high-risk trade corridors.

ProFound – Advisers in Development carried out this study on behalf of CBI. 

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