Cycling tourism from Europe
Europe is one of the most important source regions for cycling tourism. The market is driven by increased demand for active holidays, an increasing interest in ‘green’ tourism activities and growth in countryside recreation and holidays. Opportunities for outbound cycling tourism are expected to be highest in the Netherlands, Denmark, Sweden, Finland and Belgium, as everyday cycling is highest there. Germany and the United Kingdom are interesting markets, too, because of large volumes. Safe cycling routes, good cycling infrastructure, quality material, cycling friendly accommodation, luggage transport and knowledgeable guides are important requirements of European cycling tourists.