Europe is a big market for fresh fruit and vegetables. The demand is stable but there is a lot of competition. There is an increasing demand for avocados, blueberries, mangoes and sweet potatoes. Health, flavour and convenience all influence the demand for fresh fruit and vegetables in Europe.
Tougher requirements put pressure on you as an exporter. You need to pay attention to sustainability, good use of water resources and reducing plastic packaging.
Read our market information and tips carefully. They can help you export fresh fruit and vegetables to the European market.