Exporting fresh fruit and vegetables to Europe

Europe is a big market for fresh fruit and vegetables. The demand is stable but there is a lot of competition. There is an increasing demand for avocados, blueberries, mangoes and sweet potatoes. Health, flavour and convenience all influence the demand for fresh fruit and vegetables in Europe.

Tougher requirements put pressure on you as an exporter. You need to pay attention to sustainability, good use of water resources and reducing plastic packaging.

Read our market information and tips carefully. They can help you export fresh fruit and vegetables to the European market.

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Opportunities in the Dutch and German fresh fruit and vegetable markets


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Exporting pineapples to a mature European market

Fresh fruit

Other sources

Export Value Chain Analysis
Overview of commissioned value chain analyses for the development of business cases

Fresh Fruit Portal
News about all aspects of the fruit industry

News about all aspects of the fruit industry

ITC Market Insider
News about the worldwide market for fresh tropical and off-season fruit and vegetables, information about prices

ITC Standards Map
Information about voluntary standards for fruit and vegetables

ITC Trade Map
Data about worldwide import and export of fresh fruit and vegetables