Exporting exotic fruit to Europe
The European import value of exotics has increased by 19% in the last five years. The current focus on health and new flavours drives consumption, but the desire to stop airfreight might threaten certain categories. Most exotic fruit is brought to the market by specialised importers and wholesalers. The Netherlands is the main importer, but around 80% of its imports are re-exported. Prices have been relatively stable since 2018, with a speak in demand during the holiday season. The quality of your exotic product must fulfil high standards and needs to comply with strict phytosanitary and pesticide requirements.