10 tips on how to find buyers on the European fresh fruit and vegetables market
When looking for potential buyers, you need to be well-prepared. Know your strengths and weaknesses. You should also be selective in choosing trade partners that can best represent your company on the European market. The following tips include information sources, databases and trade events that will help you find buyers. Keep in mind that other things will also influence your success, such as the quality of your product, the number of existing suppliers and your competitive advantage.
Contents of this page
- Search for buyers that best fit your business
- Visit trade fairs and use their online catalogues
- Visit wholesale markets (when possible)
- Use online news platforms for information and promotion
- Contact your local business support organisations
- Use member lists of sector associations in Europe
- Register with trade directories and check customs data
- Participate in European support programmes
- Attract buyers to your website
- Use LinkedIn to promote your company and to reach out to buyers
1. Search for buyers that best fit your business
There are many different importers of fresh fruit and vegetables. You can roughly distinguish between large service providers and specialised importers. Service providers programme the contracted supply for large retail chains. Specialised importers are more focused on trade and wholesale on the spot market (see Table 1). There are fewer retail suppliers in numbers, but they have a dominant share in the sector. Specialised importers can offer you a sales channel for specific products such as organic, ethnic or exotic fruit and vegetables. Between these types of buyers there is usually a degree of overlap in products and services.
Table 1: Types of buyer
| Large importers and service providers | Specialised importers and traders | |
| Types |
|
|
| Advantages | Supply programmes, fixed-price, long-term or seasonal contracts, pre-harvest financing, supply security | Flexibility, expertise in specific products |
| Disadvantages | Strict quality and food safety standards, minimum required volumes, mandatory packaging options | Spot sales (price fluctuations), less programmed supply (less stable) |
| Examples |
|
|
In addition to choosing the type of buyer, it is also important to identify your main target markets in Europe. You should do this to focus your search. For example, if you sell organic products, you should prioritise importers in large organic markets, such as Germany. If social responsibility is a key value for your company and you have certifications like SMETA, the United Kingdom is a good market.
Search for security and experience
Prioritise buyers that offer security. Buyers with retail supply programmes are reliable but demanding. Fixed-price deals are safer than consignment but harder to find. For minimum guaranteed prices, choose buyers with strong networks and ensure the price covers your costs. Experienced buyers are especially important for niche products like papayas or young coconuts.
Companies that deal with wide assortments and extensive services to large retail buyers are, for example, Wealmoor (the United Kingdom), Greenyard Fresh France (France) and Nature’s Pride (the Netherlands). Importers that are more specialised include SpecialFruit and BUD Holland in exotics, and OTC Organics and Eosta in organic and Fairtrade fresh products.
It is becoming more difficult to find good clients. Be selective and find potential buyers that match your type of product and volume. Buyers that are eager to buy your product and that promise good results are not always the best choice. Sometimes, they will try to reduce their risks at your expense. In the long term, partnerships are usually more valuable than quick sales.
Create contact moments and show supplier excellence
Buyers may hesitate to work with new suppliers, so highlight your company’s strengths. Find out their needs and show how your unique selling points benefit them. Fresh fruit and vegetable buyers depend on good suppliers. Once these buyers have established their supply chains, it will take time before they take on new suppliers.
Being persistent but not pushy is the main thing you can do as an exporter. Plan periodic contact moments with potential buyers and listen to their priorities. Inform them about your crop and show excellence in product handling and compliance. Sometimes you can use your seasonal window to find opportunities in potential supply gaps.
Tips:
- Choose buyers that fit your product, logistics and production capacity. If you ship large volumes, look for stable supply programmes. For niche products with irregular shipping, partner with specialists in exotics or airfreight.
- Ask your potential buyer what types of end clients they supply and what their volumes have been in the past years.
- Be careful who you choose to do business with. Ask what other people in your sector know about a specific company and their reputation. Make sure that your buyer is reliable and financially sound.
- Be realistic and remember that importers also depend on the developments of the market. You can use their experience and market insights, but they cannot promise you a certain result.
- Check out how to build a buyer-supplier relation by reading CBI’s Tips for doing business with European buyers of fresh fruit and vegetables.
2. Visit trade fairs and use their online catalogues
A good way to find buyers is by visiting trade fairs. Many European businesses use these trade fairs to manage their relations and show their presence on the market. Trade fairs are an ideal place to meet various importers in person. You can participate as an exhibitor or as a visitor depending on your budget and experience on the market.
They are also a great opportunity to find background information on your new target market(s) and present your company directly to your potential customers. Trade fair participation means that you will make costs. However, you will find a large concentration of relevant prospects in one place. It is worth the investment if you come prepared and try to make appointments in advance.
Check the online exhibitor catalogue of the trade fair you plan on attending. This will help you find potential buyers. Also review catalogues from other relevant fairs, as some buyers may attend one fair as exhibitors and another as visitors. They may still be there even if they are not listed. Be creative in your search.
The main trade fairs in the fresh fruit and vegetable sector are Fruit Logistica in February in Berlin (Germany), and Fruit Attraction in October in Madrid (Spain). For specific markets or segments, you could consider going to other events as well (see the tables below). Exhibitors catalogues are often available for everyone. This means you can use them all year round to find buyers even if you do not attend the trade fair. Use your target market analysis to apply filters when searching buyers. There will be country and product filters at the bare minimum.
Figure 1: Entrance of Fruit Attraction in Madrid
Source: ICI Business
Most important international trade fairs in Europe
| Fruit Logistica | Fruit Logistica in Berlin (Germany) is the largest and best-known trade event for fresh fruit and vegetables in Europe. It normally takes place in February. In 2025, the fair hosted over 2,600 exhibitors from more than 90 countries. You can find Exhibitors of Fruit Logistica on the website. If you want to search by product, country or branch, you need to register for free at FRUIT LOGISTICA Online. To create an account, enter your email address to receive an access code. Once logged in, you can update your profile and connect with exhibitors, plan meetings with attendees and use the app during the fair to make the most of your visit. |
| Fruit Attraction | Fruit Attraction in Madrid (Spain) has gained importance over the last years. This trade fair achieved record figures in 2024 with 2,201 exhibitors. Compared with Fruit Logistica, you will find a relatively large number of southern European companies. The timing can also be a good reason to visit Fruit Attraction – the exhibition normally takes place at the beginning of October, almost four months before Fruit Logistica. You can find the participating companies from previous fairs in the online exhibitors’ catalogue. Fruit Attraction has also launched “LiveConnect”, a trade community platform and professional social network for the fruit and vegetable sector connecting businesses 365 days a year. |
Figure 2: The two main European trade fairs in numbers
Source: Dana Chahin with information from the trade fairs’ websites
Congresses and national events
| Macfrut | Macfrut in Rimini (Italy) presents a wide variety of companies that are active in fresh produce. The trade fair is ideal to get to know Italian buyers of fresh fruit and vegetables, which you can find in the exhibitors’ catalogue. The event has less international appeal than Fruit Logistica and Fruit Attraction. In 2024, they attracted 1,320 exhibitors and 56,200 visitors. During the fair, there is usually an additional event or congress to attract a more select group of potential buyers, such as the Berry Area and the International Potato Symposium at Macfrut 2025. |
| The London Produce Show | The London Produce Show is a specific networking event and can be interesting when the United Kingdom is your target market. It mainly exhibits British companies that supply fresh fruit and vegetables, and related services and technologies. |
| The German Fruit & Vegetable Congress | The German Fruit & Vegetable Congress or ‘Deutscher Obst & Gemüse Kongress’ (DOGK) is a two-day event with 400+ visitors that features presentations and forums on supply chain trends. Participating companies in 2024 included European importers and German retailers, making it a key networking venue for the German fresh produce industry. Being able to communicate in German is highly recommended. |
| MedFEL | MedFEL is a trade show in Perpignan, France for all types of companies that are active in fresh fruit and vegetables, mainly from the Mediterranean region. You can expect purchasers from retailers, producers, importers and technology providers, which you can find through the exhibitor list (mostly in French). |
Specialised events and trade fairs
| Biofach | Biofach is a key trade show for organic food suppliers, including some fresh fruit and vegetable companies. It takes place in February, allowing a combined visit with Fruit Logistica. While fresh produce exhibitors here mainly promote themselves rather than seek new suppliers (which they mostly do the week before at Fruit Logistica), the fair provides insights into organic industry trends. Use BIOFACH digital to prepare, view the list of exhibitors, and access their matchmaking tool. |
| Specific events | A few products have specific events in Europe, such as the Fruitnet Berry Congress in Rotterdam, the Fruitnet Citrus Congress in Valencia and the Fruitnet Grape Congress in Bari, Italy. These congresses generally take place on a yearly basis and are a source of news and insights for the specific fruit businesses. They include an exhibition space and networking opportunities. |
Non-European events
| Asia Fruit Logistica | Asia Fruit Logistica takes place in Hong Kong. Since many European players have become interested in Asian markets, you can expect several of them to attend. A few of them also exhibit, together with more than 760 other exhibitors from 42 countries. |
| FoodAfrica | FoodAfrica, a growing trade fair, will mark its tenth edition in 2025. In 2024, it hosted 1,018 exhibitors and 31,000 visitors from 35 countries. It is managed by Messe Düsseldorf and held in Egypt every December. The event attracts global buyers and African suppliers, with a dedicated fresh produce pavilion featuring traders from Egypt and beyond. |
Tips:
- Include the trade fairs Fruit Logistica in Berlin and Fruit Attraction in Madrid in your annual schedule. These are the main trade events that gather most of the European fresh fruit and vegetable professionals.
- If you want to reach out to buyers that are attending as visitors, use the matchmaking tools provided by trade fairs or make direct contact via email, phone or LinkedIn. When sending emails to buyers for the first time, make sure you have a professional signature with your name, position, phone number and website. This helps you come across as trustworthy and reliable, and many buyers will not answer emails that do not contain this information.
- Remember that most of your potential buyers will attend trade fairs to sell, so they will be less focused on buying. Read the Tips on doing business for business etiquette and building relations.
- Use the successful trade fair participation guide of the German Import Promotion Desk to evaluate and prepare your participation as an exhibitor.
- Check the Fruitnet event calendar for additional events in the fresh fruit and vegetable sector.
3. Visit wholesale markets (when possible)
Wholesale markets can be good places to find buyers. They give you an idea of the type of products sold in the region. The best way is to walk around in person, but several marketplaces also have websites you can browse. To meet with decision-makers from companies at the wholesale markets, it is recommended to schedule meetings.
Some of the wholesale markets also offer guided tours, such as Rungis in Paris. In the short term, you can also use the available online directories:
- Rungismarket (Paris, France): the most famous wholesale market in France;
- Saint-Charles (Perpignan, France): a regional hub that connects northern markets with southern produce;
- Mercamadrid (Madrid, Spain): one of the main wholesale markets in Spain;
- Mercabarna (Barcelona, Spain): one of the main wholesale markets in Spain;
- Grossmarkt Hamburg (Hamburg, Germany): close to the port of Hamburg;
- SogeMi Mercato Agroalimentare Milano (Milan, Italy): one of the largest wholesale markets for fresh fruit and vegetables in Italy;
- New Spitalfields Market or New Covent Garden Market (the United Kingdom): 2 wholesale markets for fresh products in London.
Figure 3: Wholesale market Mercabarna in Barcelona
Source: ICI Business
Tips:
- Arrive early when you visit wholesale markets. They start very early in the morning and usually close before midday.
- Use clear information on your labelling and packaging when doing business with companies on wholesale markets. This way, other wholesalers can easily find you by looking at boxes displayed by your clients.
4. Use online news platforms for information and promotion
Online news platforms are good sources of information. They often share information about different markets, buyers and other companies in the sector. You can find news articles from potential buyers, which often include contact information, like this one from Dole. You can also try to get your own story published. This makes them the ideal place for promoting your own company, and many buyers identify potential suppliers by reading the stories published on these platforms.
There are several publications and news sites you can use for advertorials or publishing.
- Freshplaza: Freshplaza.com (English) and Freshplaza.es (Spanish) are news sites for fresh produce with daily updates. They also publish stories, updates and innovations of specific companies.
- FreshFruitPortal: Freshfruitportal.com is an online news site for fresh produce and also publishes industry announcements.
- Fruitnet: Fruitnet has a number of regional publications in the fresh fruit and vegetable sector. If you are among the larger exporters in your country, advertising with Eurofruit can be a good option to show your dominance.
Tips:
- Promote your company by sharing developments and updates on your company. Try to take advantage of free publicity through news platforms, such as Freshplaza, and social networks, like LinkedIn. Make sure you focus on interesting topics for your buyer. Plan your marketing efforts according to the availability of your supply.
- Take a look at the story of Maphlix Trust from Ghana, which used Freshplaza to announce their participation at Fruit Logistica and to provide information about their company and differentials.
- Check this news article from the German buyers Widmann and Nordgemüsse published at Freshplaza.
5. Contact your local business support organisations
Check if there is a chamber of commerce, sector association or local business support organisation (BSOs) in your country. Contact them to see whether they have tips or services to help you find potential buyers of fresh fruit and vegetables in Europe.
Branch organisations and associations will be able to provide relevant information about your sector. Some will also be able to give you information on your target market in Europe. If you register as a member, potential buyers from Europe will also have a way of finding your company.
Business support organisations and trade promotion agencies go further with their assistance in finding potential buyers. Among their activities are the organisation of trade missions and trade fair participations.
Examples of sector associations
- South Africa: Fruit SA, a non-profit organisation of the South African fruit industry with several member associations such as the Citrus Growers’ Association of Southern Africa (CGA) and the South African Table Grape Industry (SATI).
- Morocco: ASMEX (Association Marocaine des Exportateurs) is the organisation that defends the interests of exporters in Morocco, with several fresh produce members.
- Jordan: Jordan Exporters and Producers Association for Fruit and Vegetables (JEPA) trains and helps its members to export their products.
- Ethiopia: The Ethiopian Horticulture Producer Exporters Association (EHPEA) promotes the interests of its producing and exporting members in flowers, vegetables, fruits, herbs and cuttings, contributing to the horticulture industry boom in Ethiopia.
- Kenya: Fresh Produce Exporters Association of Kenya (FPEAK) links members to international markets. The Fresh Produce Consortium FPC Kenya offers market linkages, trainings and advocacy services to their members.
Examples of export & trade promotion agencies
- Morocco: Morocco Foodex is a public organisation that supports the agri-food and maritime products sector.
- India: The Agricultural & Processed Food Products Export Development Authority (Apeda) covers fresh fruit and vegetables, as well as other sectors. They also introduced the trade portal Agri Exchange, where they connect buyers and suppliers.
- Egypt: The Export Development Authority (EDA) is involved in trade missions and trade fair participation for Egyptian exporters, including in the fresh fruit and vegetable sector.
- Jordan: Jordan Exports is the umbrella organisation for Export Promotion and Development. They work with European import promotion programmes and recommend companies to international buyers.
Commercial attachés working in your country’s embassy in Europe are a point of contact as well. They often have useful information about the market. Economic or commercial attachés are sometimes very much involved in helping you enter a market – the service level is different for each country.
Tip:
- Be specific in your needs when contacting support organisations and understand the type of services they can offer. If your question is specific, they can provide better input or redirect you to the right person. For example, instead of asking for help with finding a buyer for your product, ask them what databases you can use. Alternatively, ask what type of events they organise to connect with buyers.
6. Use member lists of sector associations in Europe
Sector associations and their member lists can be good places to find names of fruit and vegetable traders. Freshfel Europe is the European fresh produce association. They represent members throughout the supply chain. This includes producers, traders, wholesalers, importers, exporters, logistics providers and retailers. Here, you can find some leading companies and several national associations. National associations can give more detailed overviews of their respective markets.
National associations that are Freshfel members:
- Germany: Deutscher Fruchthandelsverband is the German association for fresh trade. They represent the interests of companies from all trade areas in the fruit and vegetable sector. Its members (look for “Mitglieder”) account for approximately 70% of all fresh fruit and vegetable sales in Germany.
- The United Kingdom (UK): Fresh Produce Consortium (FCP) is the UK’s fresh produce trade association. It has a wide variety of over 500 member companies in the fresh fruit, vegetable and flower industry.
- France: Chambre Syndicale des Importateurs Français de fruits et légumes frais (CSIF). On their website, you can find French importers of fresh fruit and vegetables as members (‘Adhérents’).
- The Netherlands: The Fresh Produce Centre is the Dutch association for companies that are active in the fresh fruit and vegetables industry.
- Belgium: Fresh Trade Belgium is the professional federation for companies active in the fruit and vegetables sector in Belgium.
If you want to identify buyers and players for whom sustainability is a priority, check the members list of the Sustainability Initiative Fresh Fruit and Vegetables (SIFAV). Their 40 plus members include leading importers and retailers across Europe such as Port International (Germany), Jaguar the fresh company (Netherlands) and Elbe Fruit (Germany).
Tips:
- Be specific when requesting trade info from sector associations. They typically do not assist foreign suppliers but may help if your request benefits their members.
- Do some preliminary research on companies and association members before approaching them. Knowing what kind of company you are contacting leaves a better impression. Tell your contact why you are specifically interested in their company.
- Use your browser’s translator function to translate websites into your own language.
7. Register with trade directories and check customs data
You can use trade databases to find potential buyers. This can help you identify buyers, but their directories are also useful places to present your products. Some trade directories charge for membership or for connecting with traders. Sometimes, you can use a free trial to start with and then see whether it is worth paying the annual fee. After registration, you can usually make a supplier profile and look for buyers.
Beside the listings of sector associations, there are no specific databases for the fresh fruit and vegetables sector. Still, general databases can be useful to leave your contact details and product offer and can be useful for buyers that want to do some due diligence on your company. For example, the company Biofresh from Uganda has made a profile in Organic-Bio.
General databases include:
- Organic Bio: International directory of organic food companies;
- Kompass: Global Business-to-Business (B2B) database;
- Europages: A professional portal with European companies that encourages business-to-business exchanges.
Trade platforms with concrete buyer-seller offers are growing in popularity. Although the number of European fresh produce buyers is still limited, this is a way to diversify your acquisition. Some platforms are:
- Green trade: A marketplace for organic products;
- Tridge: A food and agriculture sourcing hub that provides trade data, a supplier database and transaction services;
- Global buyers online: A place to search for the latest trade leads from buyers and importers from all over the world;
- Alibaba: A non-specialised trade platform with a section for agricultural products.
Governments may offer customs data at the tariff and company level to help identify buyers. Check with your trade promotion agency or use platforms like Veritrade for trade reports. A free demo can show, for example, avocado exports from Peru to the Netherlands, listing importers like Westfalia Fruit France, Natures Pride and Satori SA. While Veritrade does not provide data on exports from Africa to Europe, it can still help you identify buyers for your product. Buyers who source from Latin America often source from Africa and other regions as well.
Tip:
- Be selective in the directories and trade platforms that you are using, and make sure that you leave a professional impression. Posting randomly on many sites may look cheap or even desperate. Remember that most European buyers prefer to do business the conventional way. Personal contact and trust are crucial.
8. Participate in European support programmes
There are European organisations that help exporters from developing countries. Some of them help with promotion or to get you in contact with European importers. Others focus on technical development, which also can improve your profile with buyers. Check with them to see whether there are specific programmes for your country or possibilities to find buyers for your product.
Centre for the Promotion of Imports from developing countries (CBI)
Besides extensive market information, CBI offers export coaching. Their coaching programmes help you to access the European market. They are only open for application during the application period and for the selected countries of a programme.
CBI has started projects for Fresh Fruit and Vegetables in Ethiopia (2021–2025) and Lebanon (2019–2024). Another project in Kenya (2021–2026) focuses on women entrepreneurs in multiple sectors, including fresh fruit and vegetables. Countries where projects were recently finished include Jordan (2018–2022), Moldova (2018–2021, agrifood) and Central America (2018–2022). Check the current projects for the latest details.
Import Promotion Desk (IPD)
IPD promotes long-term trade relations between importers in Germany and Europe and companies from selected partner countries. Fresh produce is one of the sectors they operate in. IPD helps exporters to prepare for the European market and provides matchmaking services. IPD supports a range of countries, including Brazil, Egypt, Côte d’Ivoire, Ecuador, Ghana, Kenya, Colombia, Morocco, Peru, Senegal and Ukraine (2025). IPD presents exporters from these partner countries at Fruit Logistica and Fruit Attraction every year.
SwissContact
SwissContact is a foundation for technical cooperation. They have 30 projects in over 20 countries, supporting sustainable development. They do this by providing access to skills, knowledge, markets, technologies and financial services. Improving these aspects can help you find buyers more easily.
Open Trade Gate Sweden (OTGS)
OTGS is part of the National Board of Trade Sweden. They support companies from developing countries with exporting to Sweden and the European Union. You can find market information and get answers to your questions about rules and procedures through them.
Finnpartnership
Finnpartnership promotes business partnerships between companies in developing countries and Finland. They offer a free matchmaking service for companies in developing countries. This service can help you find business partners in Finland.
Enterprise Europe Network (EEN)
EEN is the world’s largest support network for small and medium-sized businesses. The network focuses on innovation and international growth and works in all sectors. There is a database of partnering opportunities to exchange business and technology leads. This includes finding partners to distribute your products. Most network partners are based in Europe, but there are a growing number of local network contact points outside of Europe.
9. Attract buyers to your website
Web searches are very popular among buyers. Be sure that your company can be found using the most common search engines. Remember that your website always offers the most complete presentation of your company. It should fully reflect your business and commercial strengths.
Your website is the first place where buyers will see whether you have a well-established company. If you do not appear in web searches, buyers may assume you cannot fulfil their needs. If you have an unprofessional or unfinished website they may not consider you to be a suitable exporter.
One example of a professional English website for fresh fruit is Family Garden from Ukraine. This company uses storytelling and high-quality images to present their business. They provide valuable information for potential buyers, such as their certifications, seasonality, varieties and packaging options.
Things that you can do to optimise your website:
- Provide a complete presentation of your company – Make sure that your website shows a complete overview of your company. Think about its identity, product information (quality and sizes), seasonal calendar, packaging options, pictures of your production and processing, certifications, social and sustainable practices and so on.
- Update your website regularly – To ensure a properly functioning website but also to achieve a higher listing in search engines. You can add attractive content by posting regular updates about your activities.
- Share your website URL – By sharing your URL on different external websites, your website will perform better in search engines. Try to get your URL on websites of sector associations, trade databases and news websites. For example, you can try to publish on Freshplaza.
- Use correct English – Websites should be written in good English and, if possible, in the language of your target market(s).
- Use SEO (search engine optimisation) – SEO will attract more traffic to your website. To do so, you can register for Google Webmaster Tools.
10. Use LinkedIn to promote your company and to reach out to buyers
LinkedIn is the most important social media platform for professional use. It allows you to establish a positive image and identity of your company and contact the right people directly: sourcing managers, buyers and management directors. Buyers increasingly use this platform to look for new suppliers. There are different ways to be found and to find and/or get in contact with buyers on LinkedIn. You can successfully start using LinkedIn for free and later evaluate your options to upgrade to Sales Navigator.
These are the main steps to get started with LinkedIn:
- Create your personal profile and company profile: take a look at these good examples of personal and company profiles from SMEs in the fresh produce sector.
- Encourage employees and management to create personal profiles and link them to the company profile. This way, when buyers visit the People tab in your company profile, they will be able to find the right person to contact.
- Join groups and reach out directly to buyers to start growing your network. One of the groups for fresh fruit and vegetables professionals that has rapidly grown is Fruit import and export (>120,000 professionals). To find buyers on LinkedIn, use the search bar or visit the company profiles of the companies you have identified through market research, news portals or online exhibitors catalogues. Then, go to the People tab to find the right contact person to contact. Management directors or people with sourcing and procurement positions are the best people to contact.
- Comment and participate in conversations: comment on posts that share your views and add value to the conversations.
- Post content about your company: post regularly about your crop to be visible. Include pictures, availabilities and sustainability practices. Check these examples of posts from Goldenberry Farms (Colombia) and SGA Farms (Ghana).
Usually, LinkedIn is where you first contact someone. After connecting and exchanging contact information, the conversation often continues via email or phone.
Tips:
- When connecting with buyers, use the option offered by LinkedIn to personalise the connection request. You need to explain your reason for getting in contact and get the buyer interested enough to continue the conversation in less than 200 characters.
- Check different articles and benefits’ reviews to decide if you should upgrade your LinkedIn account to Sales Navigator.
- To improve and complement your LinkedIn presence, learn how to create a solid B2B LinkedIn Marketing Strategy and how to create a B2B social media strategy.
Read our Tips for doing business with European buyers of fresh fruit and vegetables and Tips for organising your exports. These tips can help you further understand how to enter the European market and what it takes to become a successful exporter to Europe.
Dana Chahin carried out this study in partnership with ICI Business on behalf of CBI.
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I recommend exporters make their story visible in the media! I have reached out to potential exporters after reading about them in specialised sector newsletters. This and LinkedIn are the main ways for me to scout new suppliers.
Stéphanie Catsidonis, Procurement at Mehadrin France
Trying to sell your product in Europe is not only about finding your buyer, but also about making the right impression. Know which type of buyer you are aiming for and what you have to do to become a suitable supplier.
Michel Peperkamp, Market expert at ICI Business