Trends in the European market: Opportunities and threats

Which major trends in a specific sector in European markets should you know about?

Find out how to successfully respond to certain trends and learn what has changed in the European market:

  • in businesses;
  • for consumers;
  • in economics;
  • in the environment;
  • in political and legal areas;
  • socially; and
  • in technological areas.

Possible ways to respond to these changes include:

  • Finding new applications for products;
  • Adapting products or introducing new products;
  • Investing in new technologies;
  • Entering new country markets or leaving country markets;
  • Focusing on specific niche markets; or
  • Changing your marketing or communication approach.

Learn more about the important trends in your sector.