Trends in the European market: Opportunities and threats
Which major trends in a specific sector in European markets should you know about? Find out how to successfully respond to certain trends and learn what has changed in the European market:
- in businesses;
- for consumers;
- in economics;
- in the environment;
- in political and legal areas;
- socially; and
- in technological areas.
Possible ways to respond to these changes include:
- Finding new applications for products;
- Adapting products or introducing new products;
- Investing in new technologies;
- Entering new country markets or leaving country markets;
- Focusing on specific niche markets; or
- Changing your marketing or communication approach.
Learn more about the important trends in your sector.