Europe is a major market for fish and seafood products. But it is not a single market. You can only be successful in Europe if you understand what the different markets need.
COVID-19 affected major seafood-consuming European countries. Restaurants and hotels closed for months. Seafood processing factories reduced their working capacity due to social distancing measures. This affected demand and volumes.
Adapting your business is essential to your success. Sustainability, certification, transparency and origin stories are important.
Read our market information and tips carefully. They can help you export fish and seafood to the European market.