Exporting Pacific white shrimp to Europe
With a competitive price, Pacific white shrimp has gained market share in the European market over the last years. For Pacific white shrimp, it is important to realise that there are 2 markets within Europe: North and South. While the South predominantly imports raw head-on shell-on products and headless shell-on products, the northern market is more oriented towards peeled and cooked products. In Southern Europe, the key importers are Spain and France. For the North, these are the Netherlands, Belgium and Germany. While both markets have different demands, quality and sustainability are key drivers.