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9 tips for finding buyers on the European market for natural ingredients for health products

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This report provides tips on how to increase your chances of finding suitable buyers on the European health products market. However, success depends on several factors, such as the types of ingredients you supply, their quality and price, and the competitiveness of the market. As the global COVID-19 pandemic is expected to continue for the foreseeable future,  it is an important factor you must consider as it is disrupting international trade, especially some traditional approaches to finding new buyers.

1. Carefully select your buyers

Before approaching buyers, you need to know what types of buyers are in the European market. The more knowledge you have about the industry and supply chains for natural ingredients, the more prepared you will be for business discussions. You should therefore start by doing some market research to identify suitable buyers. Doing so can save you time and resources as well as help you find buyers more quickly. These are key reasons to following. If you opt not to follow this tip , it will be to your disadvantage.

You have to determine your business’ strengths and weaknesses to find buyers which are a good match for you. You should determine what you can deliver as a business and then decide what kind of buyers to target. You should have a clear idea as to how your natural ingredients can be used in health products and target buyers accordingly. For example, essential oils can be used in fragrances and flavourings, or as ingredients in pharmaceuticals and in aromatherapy.

Suppliers of natural ingredients from developing countries should target health products companies directly or  distributors. European buyers of natural ingredients vary in size and in their product range. Some end-user companies source directly from suppliers in developing countries. For example, the UK baobab products company Aduna sources baobab directly from African suppliers. Consider approaching companies directly if you are capable of supplying in large volumes.

Most small to medium-size producers supply natural ingredients to traders and distributors in Europe. Nexira is one large trader. In Europe there is increasing demand for organic products, a trend which is expected to continue. Some traders only purchase organic raw materials. For example, Tradin Organic is one of the largest importers of organic ingredients in the world. The company actively sets up sourcing projects around the world.

Other important distributors of natural ingredients for health products include Organic Herb Trading, Africrops, Dr. Behr GmbH and Bio Import Europa. Some distributors specialise in specific types of ingredients, such as essential oils;  SNPM Huiles Essentielles is an example such a company.

Table 1: Types of buyers in the European health products sector

Buyer type


Reasons to target


Larger and medium-sized buyers

These buyers offer a wide range of conventional and certified ingredients and food additives.

Approach these buyers if you can supply in bulk or have a wide range of ingredients.


Small to medium-sized buyers

These companies include smaller traders. These buyers usually specialise in certain ingredient groups or a specific market.

Approach these buyers if you supply lower quantities, if your ingredients are certified or if you supply niche ingredients.

Tradin Organic, Organic Herb Trading

Large to medium-sized companies specialising in health products

This group includes conventional companies which use natural ingredients in their formulations.

Consider approaching these companies if you can supply larger quantities of your ingredients.

DSM, Glanbia Nutritionals

Small to medium-sized natural and organic health products companies

Natural and organic health products manufacturers that almost only use natural ingredients.

Approach these companies if you are looking to set up long-term projects and/or if you can supply certified ingredients.

Pukka Herbs

Source: Ecovia Intelligence


  • Be honest about what volumes you are capable of supplying and select suitable customers accordingly. For instance, only target medium to large-sized buyers if you can consistently supply large quantities. Failing to meet order requirements could cause buyers to end their business relationship with you.
  • Focus on a few buyers at the start. You can find more information on what countries offer the most opportunities for natural ingredients for health products by reading the CBI report What is the demand for natural ingredients for health products on the European market.
  • Target traders and distributors that have experience with organic ingredients if you supply organic ingredients.
  • Find out if end-user companies, traders and distributors have sourcing projects in your country. Consider contacting them if you are interested in doing business with them.

2. Participate in industry trade fairs

Visiting and/or attending trade fairs will give you the opportunity to directly contact potential buyers. Trade fairs will also give you the chance to speak to end users (health products companies) and distributors. They also offer the opportunity to judge your competition, particularly their portfolio, prices and marketing strategies. These are key reasons to follow this tip. If you opt not to do follow this tip, your competitors which attend trade fairs will have an advantage over you.

The global COVID-19 pandemic poses serious safety risks to human health. As a result, most trade fairs were postponed and/or cancelled in 2020 and 2021. The reasons for this include lockdown measures and restrictions placed on large events by governments and authorities to prevent the spread of COVID-19. Most trade fairs are expected to resume in the latter part of 2021.

When deciding to attend a trade fair, you must assess the health & safety risks it poses. Important factors you must carefully consider include the seriousness of COVID-19 in the country the trade fair takes place in in addition to travel, quarantine and lockdown measures affecting you on your journey getting there. 

Some of the main trade fairs focusing on ingredients for health products are:

  • Vitafoods – an international trade fair based in Geneva. You can network with various stakeholders across the nutraceuticals supply chain here, including buyers, wholesalers, and retailers;
  • Nutraceuticals Europe – an important European trade fair and congress for the nutraceuticals sector. Here you can network with buyers and finished products companies in the nutraceutical sector;
  • Health Ingredients Europe – the leading trade show for health ingredients in Europe. There you can meet buyers of conventional and certified ingredients for the nutraceutical sector;
  • Biofach – the biggest trade show for organic products in the word. You should visit this trade show if you supply certified ingredients. You can network with buyers and finished products companies that make organic products, including nutraceuticals;
  • Natural & Organic Products Europe (NOPE) – a trade show focusing on natural and organic finished products in Europe. As an ingredient supplier, you will be able to network with some of the leading natural and organic companies, including nutraceuticals;
  • Ecolife Scandinavia – Scandinavian edition of NOPE focusing on the natural and organic products industry in the Scandinavian region. However, many of the exhibitors are based outside the region. The trade fair focuses on finished products, including nutraceuticals.

You should also consider visiting and participating in industry trade fairs taking place outside Europe. The most important trade shows in Asia include:

  • Vitafoods Asia – one of the largest trade shows of nutraceuticals in Asia, where you can find buyers looking for new food ingredients suppliers;
  • Healthplex Expo – one of the main trade shows for nutraceuticals in China. There you can network with buyers, distributors and finished products manufacturers;
  • Biofach South East Asia – trade fair for the organic sector in South-East Asia, where you can meet buyers looking for certified ingredients for the nutraceutical sector;
  • Biofach India – trade fair for the organic sector in India, where you can meet buyers looking for certified ingredients for the nutraceutical sector;
  • Biofach China – trade fair for the organic sector in China where you can meet buyers looking for certified ingredients for the nutraceutical sector.

Important African trade shows include:

  • Africa Health – one of the biggest trade shows in the food and beverage sector. Here, you can meet international and African agents, distributors and retailers from the food sector.

Trade fairs in Latin America you should consider include:

  • Food Ingredients South America – the leading trade show for food ingredients in Latin America. There you can meet buyers of conventional and organic food ingredients for the nutraceutical sector;
  • Biofach Brazil – leading trade show for organic products in Latin America. This trade show is worth visiting if you supply certified ingredients.

Visiting trade shows in your region may save you costs. It is also a good opportunity to find background information on your new target market and present your company directly to potential customers. However, the attendance of European buyers at trade shows in your region may not be that high. You should try to participate in European trade shows to increase your chances of entering the European market.

Consider going to industry seminars and workshops. While the number of attendees is usually lower compared to trade shows, there are more chances for you to network with participants. You can also meet various stakeholders, including buyers and traders. Examples include the Sustainable Foods Summit, the 3rd World Congress on Advanced Nutraceuticals, and Functional Foods and the European Conference and Expo on Nutrition & Food Sciences.

Due to the uncertainty and risks posed by COVID-19, trade show, seminar and workshop organisers are creating online events as alternatives. For example, the BIOFACH trade fair was held completely online in February 2021. Additionally, Vitafoods Europe 2021 will adopt a new hybrid format for Autumn 2021. There will be an in-person event in Geneva with an accompanying virtual event running in parallel. You should therefore consider attending virtual trade fairs, seminars and workshops as viable alternatives.

Figure 1: Biofach virtual edition 2021

Van Aroma website

Source: Biofach


  • Carefully assess the likelihood of you being able to safely attend industry events. Consider attending online alternatives such as virtual events to reduce health & safety risks.
  • Plan to set aside the money required to attend trade fairs at least one year in advance. This is necessary because attending trade fairs is expensive, especially for small- to medium-sized suppliers in developing countries.
  • Do research before visiting or exhibiting at a trade fair. Start by looking through exhibitor lists and research exhibitors who are suitable for you. For example, you can find the full exhibitor list on the Vitafoods website.
  • Use trade show directories to contact buyers beforehand. You can usually find contact details of exhibitors on trade show websites. Try to arrange personal meetings with buyers in advance.
  • Ensure your marketing materials are updated and presentable before attending a trade show. The same applies to your technical dossier. This helps you create a good first impression.
  • Join networking events at industry trade shows as this increases your chances of finding buyers who often participate in such events.

3. Connect with sector associations

Connect with sector associations in Europe and specific European country markets because they can be a valuable source of information for small and medium-sized exporters of natural ingredients for health products from developing countries. The information provided can increase your chances of successfully entering the European market. This a key reason to follow this tip. If you opt not to follow this tip, it will be to your disadvantage as you will miss out on valuable information that can increase your chances of successfully entering the European market.

Sector associations provide updates on regulations and can provide useful contacts in the industry in addition to providing information about the implications of COVID-19. They will usually provide member lists, which are a valuable source of information about the market players or sector associations of individual countries.

Important sector associations include:

Consider approaching individual country associations for the health sector as well. Focus on countries to which you are planning to export your natural ingredients. Table 2 shows country associations for the health products sector in selected countries. Note, some association websites and the list of members are provided in the language of the country in which the associations are based. You can use the translate function of your search engine to view them in English.

Table 2: Country Associations for the Health Products Sector in Europe




Members list


BE-SUP – represents the Belgian food supplements industry.


List of members


SYNADIET (Syndicat National des Compléments Alimentaires) –represents the French food supplements industry.


Members list


BDIH (Bundesverband der Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und kosmetische Mittel e.V.) – represents German manufacturers and distributors of nutritional supplements. 




SESDI (Association of Importers and Manufacturers of Natural Products) – represents Greek food supplement companies.


Members list


MÉKISZ/HUDSA (Magyarországi Étrend-kiegészíto Gyártók és Forgalmazók Egyesülete) – represents Hungarian manufacturers and distributors of food supplements.


Members list


IHTA (Irish Health Trade Association) – represents the interests of manufacturers, importers and distributors of specialist health products in Ireland.



The Netherlands

NPN (Natuur- en Gezondheidsproducten Nederland) – is a trade association for manufacturers, raw material suppliers, wholesalers, importers and distributors of nutritional supplements in the Netherlands.


Members list



KRSiO (Krajowa Rada Suplementów i Odzywek – the Polish Council for Supplements and Nutritional Foods) – represents the interests of producers of dietary supplements and functional foods in Poland.


Members list


APARD (Associaçâo Portuguesa de Alimentaçâo Racional e Dietética) – represents the Portuguese food supplements industry. 



United Kingdom

HFMA (Health Food Manufacturers Association) – is the voice of the British natural health industry.


Members list


FederSalus association – represents the specialist health product and food supplement industry in Italy.


Members list


AFEPADI association represents the food and dietary products industry in Spain.


Members list

Source: Various


  • Focus on associations in the countries that may offer the best opportunities for your natural ingredients. Read CBI's studies on promising export products for further information about different European markets for natural ingredients for health products.
  • Regularly check association websites for updates on sector trends, regulations and innovation in the health products industry in addition to the effects and implications of COVID-19 on the industry.
  • Review each association’s members list as they often provide potential buyers to target in your marketing campaigns. Following this, carefully review the websites of potential buyers to determine if they are suitable for you, and only contact them if they are suitable.

In order to successfully export your products, it is essential that you advertise your brand effectively online. A strong online presence where you advertise your products effectively can help you gain acceptance and trust of European buyers. It is also a good way to provide buyers with information. You should invest time and resources building a strong online presence with good advertising because it will help you when approaching buyers.

Neglecting your company’s online presence and not advertising yourself well can reduce your visibility and thus reduce opportunities to connect with potential buyers. Not following this tip in an increasingly competitive market is only to your disadvantage, whilst following it is only to your advantage.

Some basic information that you should share on your website includes product range, contact details and information about your production facilities. It is also important to showcase all certifications your ingredients hold and what quality management regulations you comply with. This is because it can show your compliance with mandatory requirements to enter the European market and additional requirements buyers have.

With the global COVID-19 pandemic expected to continue for the foreseeable future, the ability of businesses to function and trade internationally has been impacted significantly. For example, production of some natural ingredients for health products in developing countries stopped due to government lockdown measures.

You should therefore use your company website to reassure prospective and existing customers about your trading status in addition to measures you may have undertaken to continue trading in the future. This will give your business credibility as it shows your reliability as a supplier, which is something that is important to buyers. 

Your website should also be visually appealing. Providing professional videos and photographs about your production processes and how you are improving your production practices and facilities is a good way to show buyers you are reliable.

When creating a professional website, avoid using too many colours. You should keep the colour scheme limited and ensure you keep it consistent across your site. Do not use generic photographs or too many images on your main website. Instead, use photographs of your actual employees, products and production facilities and have a dedicated gallery section where you can upload more visuals. Make your website easily searchable and have a search box in it where buyers can find specific things.

Do not fill webpages with long paragraphs. Create a clean design that divides content into readable parts. You can do this by adding lots of white space, using images and creating proper flow. Ensure your content is easy to read. Use bullet points, headings and quotes to emphasise the most important information.

The Indonesian supplier of essential oils Van Aroma has a good and professionally designed website in which it advertises its products effectively. The website is visually appealing and includes videos and photographs illustrating the company’s activities. The company also has a detailed interactive catalogue of its natural ingredients. Van Aroma also lists all its certifications and sector organisations it belongs to which adds a sense of credibility and professionalism. The company also has accounts on social media platforms Facebook and LinkedIn.

Figure 2: Van Aroma website

Van Aroma website

Source: Van Aroma

Social media is also becoming a great way to connect with your customers. It is a fast way to provide updates about your activities. Important social media websites include LinkedIn, Facebook, Twitter and Instagram. Having a blog can help you increase traffic and improve SEO for your website. Ensure you share new content on all your social media accounts and with industry groups on platforms such as LinkedIn.

Figure 3: Van Aroma LinkedIn post

Van Aroma LinkedIn post

Source: Van Aroma/ LinkedIn

Failing to attend to your online presence and not advertising your products effectively will cause you to miss out on opportunities to connect with potential customers. A poor company website gives the impression that you lack professionalism. This can be detrimental to your business relationships and export activities on the European market.

It is important that you make yourself available on online platforms, such as EUROPAGES, Wer liefert was, Kompass, Green trade, Alibaba, Go4WorldBusiness, TradeKey and IndiaMart. European buyers can use these search engines to identify suppliers. Ensure you use key words referring to your certifications, such as organic and fair trade. You can also use search terms based on the sector you want to target, such as aromatherapy, plant-based protein, herbal medicine or nutraceutical.

An online presence that includes effective advertising is becoming increasingly important for suppliers of natural ingredients for health products. COVID-19 is a recent and important driver of this development, and it is likely to remain for the foreseeable future. The uncertainties and risks posed by COVID-19 turn customers and suppliers to the internet. For instance, industry trade fairs and events are postponed and/or cancelled, meaning customers and suppliers have turned to online platforms to assess the credibility of companies when deciding whether they are suitable to do business with.  

As an exporter in a developing country, it is essential you invest time and resources in building an online presence that includes effective advertising. Reliability and trustworthiness will become increasingly important when building business relationships with European buyers.


  • Learn about search engine optimisation (SEO) to generate more traffic to your website. You can find useful information on various blogs and websites. You can also find online courses on platforms such as Udemy and LinkedIn.
  • Create and regularly update social media accounts on platforms such as LinkedIn, Twitter, Facebook and Instagram.
  • Ensure you have an attractive and up-to-date website. Use your website to communicate about your product range, certifications, good agricultural practices and international services.

5. Make an initial list using company databases

Trade databases allow suppliers to find buyers easily. In your search for new buyers, using these databases should be one of your first steps. It is important to note that no one database is complete, and even paid databases may miss potential buyers in your most prospective European target markets.

However, to make your search easier and quicker, use databases in combination with the tips provided in this report. Doing so is likely to increase your chances of entering the European market. This is a key reason to follow this tip. If you opt not to follow this tip, it will be to your disadvantage as you will miss out on the opportunity to find potential buyers.

Popular databases relevant for exporters of natural ingredients for health products include:

  • EUROPAGES – directory of European companies. Here you can search by sector and enter key search terms (for example natural ingredients health products or another keyword). To further filter your results you can select companies that are traders and not manufacturers (for example ‘agent’, ‘wholesaler’ or ‘distributor’).
  • Wer liefert was – a leading B2B online German marketplace which is the most prospective European market for natural ingredients for health products. You can search for companies and filter down results according to your specifications. Search in German and English as this will generate a wider range of results.
  • Kompass – large database of companies. After subscribing at a cost, several filters can be applied to find buyers. However, basic searches can be done for free by entering the product name, with results being further filtered by selecting ‘importers’ in your list of results.
  • Green trade – A market place for organic products.

Additionally, connect with sector associations (see also tip 3 in this report) as they often provide lists of their members who are often potential companies you could target. As someone who may lack experience, it is important to be aware of fraudulent companies selling fake company databases. Ways of identifying emails sent by fraudulent companies include companies having no online presence, impersonal greetings, poor presentation, spelling and grammar.

Figure 4: Logos of popular databases useful for exporters of natural ingredients for health products

Logos of popular databases useful for exporters of natural ingredients for health products

Source: Various


  • Review websites of companies found in databases and search for further information about them to ensure they are suitable for you before approaching them.
  • Only contact companies suitable for you. Do not send the same email to all of the companies on your list because most buyers consider them as spam.
  • Make a follow-up telephone call after sending an email, as this is likely to increase your chances of entering the European market.
  • Perform searches in the language of the country market you are seeking to enter as this will result in more results.

6. Contact trade promotion agencies, embassies and chambers of commerce providing support for your export activities

Trade promotion agencies, embassies and chambers of commerce can be a valuable source of support, and particularly of information for your export activities in Europe. They provide information on regulations, solvency information and intellectual property and provide advice on various issues, such as Britain’s departure from the European Union (Brexit) and COVID-19. This information can be helpful when choosing which buyers to target and how to deal with them. This is likely to increase your chances of successfully entering the European market and is therefore a key reason to follow this tip.

If you opt not to follow this tip and do not contact trade promotion agencies, embassies and chambers of commerce and use the information they provide, you may encounter problems with your business relationships and export activities in Europe. Below are some well-known trade promotion agencies which support exporters in developing countries.

Centre for the Promotion of Imports and Developing Countries (CBI)

CBI is a government-funded organisation supporting over 800 entrepreneurs in becoming successful exporters on the European market. CBI offers market information for several natural ingredients for health products, export coaching programmes and technical support. CBI also informs and influences policymakers in addition to involving importers in the development and implementation of their programmes.

Swiss Import Promotion Programme (SIPPO)

SIPPO is a Swiss government-funded organisation supporting exporting companies in improving their services, by helping them strengthen their institutional set-up and connecting them to an extensive network.

Import Promotion Desk (IPD)

The IPD is a government-funded organisation offering continuous and structured help with the importation of certain products and services from selected partner countries. The IPD brings together the interests of German importers with those of exporters in developing countries.

International Trade Centre (ITC)

The ITC is an agency of the United Nations based in Switzerland that is dedicated to supporting the internationalisation of small- and medium-sized enterprises around the world. Most of the ITC’s activities are aimed at supporting exporters from developing countries.

Enterprise Europe Network (EEN)

Established by the European Commission, EEN aims to help companies offering all kinds of products and services innovate and grow internationally. Check whether your country has an EEN local point.

The trade promotion agencies mentioned above can help you with your exporting activities. However, you should always start by checking the possibilities for receiving support from trade promotion agencies in your own country. Additionally, you should contact export promotion agencies, embassies and trade promotion agencies of your country in your European target markets which can also help you with your exporting activities. You should also seek the support of sector-specific associations dealing with export promotion activities in your country.

Figure 5: Logos of well-known trade promotion agencies which support exporters in developing countries

Logos of well-known trade promotion agencies which support exporters in developing countries

Source: Various

Examples of valuable chambers of commerce include Eurochambers, KVK (the Netherlands), the British Chamber of Commerce, the Association of ITALIAN Chambers of Commerce, Industry, Craft and Agriculture and the Association of GERMAN Chambers of Industry and Commerce. Visit the Eurochambers website for a full list of chambers of commerce in Europe. It is important that you check the solvency of your potential customers on the websites of chambers of commerce. This can help you assess your risks and the reliability of buyers.


  • Research potential buyers thoroughly. Carefully choose who you want to do business with. Check whether companies are reliable and financially sound before striking a business deal.
  • Source information about buyers, markets and other companies in the sector.
  • Ensure you subscribe to newsletter services, especially for the countries you are seeking to export your goods to. Newsletters usually offer the latest news about developments in these country markets. For example, you can subscribe to the CBI newsletter.
  • Connect with business support organisations and trade promotion associations in your home country or region. Examples include the Brazilian Trade and Investment Promotion Agency (Apex Brazil), PromPeru, the Ghana Export Authority (GEPA) and the Malaysia External Trade Development Corporation (MATRADE).
  • Ensure you study relevant sector information published by trade promotion agencies, embassies and chambers of commerce as it can help you increase your chances of successfully entering the European market.

7. Participate in matchmaking programmes and trade missions

Participate in matchmaking programmes and trade missions provided by organisations based in Europe. These programmes offer a wide range of tools to help you access the European market. For example, they can help you with legal and practical issues you may face when accessing the European market. You can also gain valuable skills that could save you resources and time. These are all reasons to follow this tip. If you opt not to follow this tip,  you will likely end up wasting time and resources which will only be to your disadvantage.

Coaching programmes, training courses and market intelligence on specific European sectors are  a few examples of the support these programmes provide. You can get valuable insights into trends in the European health products market and can adjust your marketing materials accordingly. You can also gain valuable knowledge of the requirements you must comply with in addition to ones which will increase your chances of successfully entering the European market.

Not using services like matchmaking programmes could cause you to miss out on vital information on the European market. Your export activities could also be hampered by lack of knowledge on regulations and the requirements of European buyers. These are other disadvantages of not following this tip.

You should check whether there is a suitable trade promotion programme that you can participate in. Examples include the Centre for Promotion of Imports (CBI), the Swiss Import Promotion Programme (SIPPO), the Import Promotion Desk (IPD) and Open Trade Gate Sweden (OTGS). Organisations such as the Food and Agricultural Organisation (FAO) and the International Trade Centre (ITC) also provide market access services.


  • Apply to participate in matchmaking and trade missions programmes.
  • Use market studies from business support organisations in your country.

8. Comply with buyers’ demands and requirements

There are a number of requirements you must meet in order to enter the European market. You should also ensure you meet any additional requirements imposed by buyers as it will increase your chances of entering the European market. This a key reason to follow this tip. Conversely, if you opt not to follow this tip, it will be to your disadvantage as it will give your competitors an advantage over you in a competitive market.

European buyers are regularly approached by suppliers, so it is important for you to be aware of mandatory buyer requirements in advance. Additionally, buyers often have additional requirements, particularly concerning quality. This has been confirmed by several European buyers of natural ingredients for health products who have made this clear in interviews.

Indeed, one buyer stated, “ultimately it really comes back to quality… quality, quality, quality… we need to be convinced that this partner is able to provide the quality”. According to another buyer, the “most important factor is quality”, while another buyer stated that exporters “need to meet our standards, and our quality standards are the main things”.

However, it is important for you to be flexible and to show willingness when your potential customers have specific requirements. Keep in mind that the requirements of European buyers may differ from company to company.

You need to have an organised technical dossier, in order to meet common buyers’ requirements. Examples of documentation include Technical Data Sheets (TDS), Safety Data Sheets (SDS) and Certificates of Analysis (CoA). Table 3 lists what is included in SDS, TDS and CoA to help you prepare these important documents.

Table 3: What information is included in SDS, TDS and CoA?

Safety Data Sheet (SDS)

Technical Data Sheet (TDS)

Certificate of Analysis (CoA)

which matches

Product description

Product description

Data mentioned in the TDS

Product classification

Product classification

Pre-shipment samples approved by buyer

Hazard identification

Quality analysis

Contractual agreements with buyer

Information on safety measures

Information on applications





You can also use the information in your technical dossier for marketing purposes. It can contain information, pictures and illustrations on the benefits of your natural ingredients in addition to  the benefits for customers. Having a complete and up-to-date technical dossier is essential for suppliers wishing to export to the EU. If you fail to prepare one, you could lose out on potential business opportunities, buyers might refuse to trade with you and your reputation as credible supplier could be damaged.

The European market for natural ingredients for health products is very competitive. Consider meeting additional buyer requirements because it will likely to increase your chances of entering and trading on the European market.


9. Find names of leading importers and get more export tips from our natural ingredients for health products to Europe studies

CBI has created several studies where you can find further information on where and how to find buyers. These reports also provide valuable information and practical tips that can increase your chances of successfully entering the European market. You should therefore carefully review CBI studies and follow the guidance and practical tips they offer (where applicable). This is likely to increase your chances of entering the European market and is therefore a key reason to follow this tip.


This study has been carried out on behalf of CBI by Ecovia Intelligence.

Please review our market information disclaimer.

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