Exporting aloe vera to Europe

Exporting aloe vera to Europe offers growing opportunities, driven by rising consumer demand for natural, functional health ingredients. Aloe vera is valued for its digestive and immune-supporting properties. It is used in supplements, beverages and functional foods in key markets like the Netherlands, Germany and Spain. But exporters need to deal with complicated regulations around health claims, increased competition from European producers, and stricter requirements for traceability and sustainability. Success depends on meeting quality standards, getting relevant certifications, and demonstrating ethical sourcing practices.