Fresh Fruit and Vegetables Jordan

Jordan produces large volumes of fresh fruit and vegetables (FFV). The country has several different geographical climate zones. This makes it possible to produce fruit and vegetables throughout the year. These advantages give Jordan's FFV sector the potential for further growth and development. 

In 2018, the Centre for the Promotion of Imports from developing countries (CBI) started the Fresh Fruit and Vegetables Jordan project. The project aims to upgrade Jordan's FFV value chain by helping to introduce new technologies and crops with high added value.  Crops. Also, the project focuses on opening potential new markets for the FFV sector, such as Eastern and Western Europe, the Gulf region, and Indonesia.

CBI looks for opportunities to reduce Corporate Social Responsibility (CSR) risks and industrial water consumption. As CBI, we help introduce new technologies and new, high value-added crops. We also help the Jordan Exporters and Producers Association for Fruit and Vegetables (JEPA) and the Jordanian Ministry of Agriculture (MoA). 

Project goals

This project aims to:

  • Help the Jordanian FFV sector enter new markets, such as Europe, the Gulf region and Southeast Asia;
  • Help SMEs in Jordan offer high-end products to compensate for the loss of their traditional markets;
  • Improve capacity and service delivery of the Jordan Exporters and Producers Association for Fruit and Vegetables (JEPA), an important business support organisation (BSO);
  • Help the Jordanian Ministry of Agriculture (MoA) to improve their market information distribution. This includes creating a specialised market intelligence portal for local farmers.


Project participants and products

33 small and medium-sized enterprises (SMEs) took part in this export coaching project. 9 SMEs have already completed the programme and 24 companies are still participating.  

Company name and website


Abuayyash Farms


Abu Jaber Farms


Adwan BA Family Farm/GrowJo

dates; vegetables; bananas

Aghadeer Farm

dates; capsicum; grapes

Aghassan Agricultural Co.


AlHafez Madjool Dates Farm


Al Meras  (Green Moab)


Arabian Dates


Avenue Agri

dates; vine leaves

Ayla Premium Dates


Yaqout Dates Farm


Basateen Al Ordon


Blume/Palmera Dates Agriculture and trading


First food for Vegetables industry/Ashtal products


Five Dates


Fresh Yield International

Watermelons; nectarines; peaches; plumes; dates

Gammoh Farms


Jannat Adan Farms Company (JAFCO)                            

dates; grapes

Jordan River Dates


Muhammed Abu Ayyash


Nawa Dates Farms


Petra Dates


Odeh for Fruits and Vegetables Trading        

Vegetables; strawberries

Re'ed Al-Hamshari Trading Est.


Sama Farms Company


Sand Rose Farm


Sarah Farms


Sedra Dates


Tadros Farms


Telal al noor dates


Tree of Life/Mother Earth Jordan


Contact CBI to find out more or contact these exporters.

You can also meet these potential suppliers at SIAL Jakarta in November 2023.




Multi-year coaching and training by CBI experts on:

  • Export capacity building;
  • Developing export strategies for markets in Europe, the Gulf region and Indonesia;
  • Obtaining certifications, such as the GlobalGAP and BRC certification;
  • Developing a corporate social responsibility (CSR) action plan;
  • Business export coaching (BEC) on different topics. These include Global-GAP certification and BRC certification, packaging and marketing, and organisational health and safety.

And also:

  • A CSR committee that discusses opportunities for sustainable solutions and creates awareness;
  • Participation in high-potential international trade fairs, such as Fruit Logistica in Berlin, the International Food & Drinks Event in London, and SIAL in Jakarta;
  • Participation in a market-orientation mission to Europe and the Gulf region;
  • Training on market consolidation.


Get involved as an importer

Are you a European importer interested in fresh fruits and vegetables from companies in Jordan? Contact CBI to get more information or to meet with suppliers in this project being trained to export to Europe.