Exporting pigeon peas to Europe
Pigeon peas are widely consumed in many regions of the world. Europe is only a small market that is dominated by ethnic consumption. The traditional use of pigeon peas in South Asian, African and Latin American cuisines creates a niche in countries with large ethnic communities from these regions, particularly the United Kingdom. As it is a crop from tropical and subtropical regions, European buyers of pigeon peas rely on imports. Increasingly popular plant-based diets and a growing health food market create opportunities to introduce pigeon peas in other European market segments too.