Home Decoration Indonesia
CBI carried out the Indonesia Home Decoration project. The project aimed to help 21 small and medium-sized enterprises (SMEs) become competitive exporters to the European Union (EU). To achieve this, we helped with:
- Market positioning;
- Sustainable design;
- Corporate Social Responsibility (CSR).
The project successfully adapted to COVID-19 through online coaching and resumed live activities after the pandemic. By 2023, export targets were exceeded, with €23 million in EU sales and a strong basis for further growth.
Project details
The project successfully set up a local export coaching platform that helped five Indonesian institutions support SMEs. It also created a national export marketing plan and a training program for future export coaches. Corporate social responsibility (CSR) initiatives also improved companies' awareness and practices regarding sustainability and decent work.
The government and industry groups worked together closely. By partnering with the Indonesian Design Development Center, they enhanced joint design and export support. The project proved that capacity building and aligning with EU market is both effective and sustainable. Programmes like the sector branding "Origin 25" will keep supporting the Indonesian home decoration sector.
A total of 21 companies took part in this export coaching project.
Project participants and products
21 companies are taking part in the export coaching component of the project.
| Company name and website | Products/services |
|---|---|
| CV Nurissah Indomakmur | Rattan furniture and home decorations: chairs, headboards, side tables, benches, coffee tables, stools, mirrors, hat stands. |
| DIVADI Boat Wood Furniture | 100% recycled 'boat-wood' furniture, outdoor and indoor, home decoration and kids ranges: chairs, tables, stools, pool loungers, benches, bird boxes, picture frames, mirrors. |
| Du’Anyam | Natural fibre (Palmyra) baskets, trays, storage containers, indoor slippers, bags, wallets, pouches, fashion accessories, and decoration. |
| PT Kriya Selaras International (Djalin) | Indoor and outdoor collections of original designed furniture and home decoration, solid wooden furniture, rattan furniture, combined materials, metal and synthetic. This includes chairs, tables and coffee tables. |
PT Polytech Royal Utama | Natural rattan furniture using combination and recycled materials for domestic and project use: chairs, stools, tables, storage solutions and lighting. |
| PT Suwastama Tumbuemas Sejahtera | Cane and rattan (natural fibres) manufacturers: chairs, tables, beds, stools, benches, occasional chairs, headboards, trolleys, mirrors, home decor, baskets and accessories. |
| PT. Eastern Living International | Products and collections in natural materials, including terracotta and mixed-materials: storage, home decoration, small furniture, outdoor, indoor, planters, stools, mirrors, side tables, wall decor and lighting. |
| PT. Harmoni Jaya Kreasi | Natural woven products: baskets, placemats, storage, wall decor, mirrors and trays. |
| Du’Anyam | Natural fibre (Palmyra) baskets, trays, storage containers, indoor slippers, bags, wallets, pouches, fashion accessories, and decoration. |
| PT Kriya Selaras International (Djalin) | Indoor and outdoor collections of original designed furniture and home decoration, solid wooden furniture, rattan furniture, combined materials, metal and synthetic. This includes chairs, tables and coffee tables. |
| PT. Intera Indonesia | Solid wood combined with natural fibre furniture, focusing on flat pack/knockdown: chairs, tables, desks, cupboards, benches and stools. |
| PT. Karunia Kasih Abadi | Rattan and cane indoor and outdoor collections: dining chairs and tables, occasional chairs, media units, shelving, barstools, stools and coffee table. |
| PT. Wirasindo Santakarya (WISANKA) | Wide ranges of furniture (indoor, outdoor, and kids), decorative lighting and home decor: chairs, tables, stools, sideboards, mirrors, headboards, cupboards, outdoor lighting and wall decor. |
| Raras-Aryasena | Rattan and kubu cane furniture, homeware and home decor: chairs, tables, side tables, stools, kitchen and storage solutions. |
| SEKEN – Recycle Teak | Recycled solid teak, indoor and outdoor furniture and home decoration: tables, chairs, benches, stools and pool loungers. |
| Sentana Art Wood | Solid teak wood collections: chairs, tables and home decor. |
| PT. Wirasindo Santakarya (WISANKA) | Wide ranges of furniture (indoor, outdoor, and kids), decorative lighting and home decor: chairs, tables, stools, sideboards, mirrors, headboards, cupboards, outdoor lighting, wall decor. |
| Raras-Aryasena | Rattan and kubu cane furniture, homeware and home decor: chairs, tables, side tables, stools, kitchen and storage solutions. |
| SEKEN – Recycle Teak | Recycled solid teak, indoor and outdoor furniture and home decoration: tables, chairs, benches, stools, pool loungers. |
| Sentana Art Wood | Solid teak wood collections: chairs, tables and home decor. |
| Siji Life Style | Resin based bathroom accessories, wall decor, trays and small furniture, as well as natural fibre/materials wall decor and home decor. |
Results
- The project successfully strengthened Indonesia's home decoration (HD) sector's export capacity;
- 21 SMEs completed the full export coaching trajectory, with 20 exporting to the EU.
Export results exceeded targets, with €23M EU export value achieved in 2023 (vs. €12.5M target); - We created a sustainable local business export coaching (LBEC) structure.
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