Exporting fonio to Europe

Opportunities for fonio in the European market can best be assessed by placing it within the trade of specialty grains. In this market, it will compete with other nutritious, gluten-free grains, such as quinoa, amaranth and teff. There could be an interesting future for fonio in Europe with the right marketing efforts and reliable supply.

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The Market Potential

Takes 14 minutes to read
Fonio is so new to the European market, that it only recently received an official authorisation to be marketed as a food product in Europe. There is…
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The Market Entry

Takes 23 minutes to read
Market channels for fonio still need to be developed. This requires organising farmers, quality processing facilities and making sure food safety…
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