Exporting coffee to Belgium
Belgium is one of the main points of entry and trade hubs for coffee in Europe. It is also an increasingly interesting market for certified coffees, following a consumer trend towards sustainable, traceable and high-quality products. The specialty coffee market in Belgium is also growing while maintaining the country’s tradition for small coffee houses and cafés. The growing interest in high-quality and certified coffees in Belgium underlines the growing importance of origin, traceability and social impact in coffee. This makes storytelling in the coffee sector an increasingly important factor for every actor along the value chain.