CBI offers a guide on how to develop your tourism product
Whether you are offering guided tours, accommodation, boat rental or provide river cruises, you offer services to your customers. For today’s tourists, just a service is not enough. They look for experiences, often those that contribute to their quality of life. Naturally, new product development must consider the desires and demands of today’s tourist.
Tourism is one of the industries that has been majorly affected by the coronavirus pandemic. It is probably affecting your organisation as well. As a tourism organisation, there are several immediate actions you need to consider, mainly to cut your costs in the short-term. But, after you have done this, you also need to rethink the products and services you are offering. CBI helps by offering a guide on how to develop or redevelop your products.
Step-by-step guide on how to develop your tourism product
Developing a new tourism product is basically done by combining thorough market research with creativity. But how do you do this? And where do you start? And can you do this yourself without being an expert in creative thinking or research? Although creating your own product takes effort, you can do it by simply following this step-by-step guide.
The first step is to get inspired by your customers and potential customers. You can only create meaningful products, services and experiences for your customers if you truly understand your clients. Within our guide, we offer several tools to understand your customers. You can do this step if you already have customers, but also if you have not started your company yet.
Figure 1: From inspiration from your customers and potential customers to innovative products and services.
In the second step, you develop a persona for types of customers. In our guide, we offer tips on how to do this and include several examples of what a persona could look like. In the third step, you transform the core needs of your potential customers into opportunities. For the fourth step, we offer you tips on how to make creative solutions for these opportunities. In the fifth step, you turn your ideas into prototypes, which you will test in practice in the last step.
- For more information, read or download the new CBI study: How to get started developing your tourism product.
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