Exporting spice mixes to Europe
In recent years, Europeans have shown an increased interest in ethnic cuisines, healthier foods and home cooking. This boosts interest in the specific spices used in these cuisines, leading to a higher demand for spices and spice mixes on the European market. However, most large spice importers import single spices and make their own mixes in Europe. This means that the demand for spices mixed at origin remains low.