Exporting macadamia nuts to Europe
Demand for macadamia nuts in Europe is driven by the popularity of healthy snacking and nuts as substitutes for animal proteins. Macadamia nuts are seen as premium and luxury products compared to the majority of other nuts consumed in Europe. There are opportunities for new developing country suppliers in large markets such as Germany, the Netherlands, Spain, the United Kingdom, Italy, France and Switzerland. New suppliers must be able to compete with already established offers from South Africa, Australia and Kenya.