Exporting baobab oil to Europe

Although it is still a small market, there is growing demand for baobab oil in Europe. It is finding applications in cosmetic and personal care products because of rising awareness of baobab oil’s properties. The growing use of natural ingredients in cosmetic & personal care products is expected to stimulate demand for baobab oil in the coming years. However, growth is being limited by low awareness of baobab oil amongst cosmetic formulators and product developers.