Exporting homewear to Europe
As consumers spend more time at home, they look for comfortable clothing items that can be worn around the house. Nevertheless, the European market for homewear (bathrobes and sleepwear) fell back to 2016 levels in 2020. Europe sources most of its homewear imports directly from developing countries. The mid-end and high-end market segments offer you the best opportunities. To supply these segments, you need to focus on design and quality. Using sustainable materials and the ability to co-create with your buyer can give you a competitive edge.