Exporting fresh exotic tropical fruit to Europe
The European import value of exotics has increased 40% in the last 5 years. The current focus on health and new flavours drives the consumption. Most exotic products are brought to the market by specialised importers and wholesalers. The Netherlands is the main importer, but around 80% of its imports are re-exported. Prices have been stable or slightly increasing since 2015 but we see higher demand and prices for exotic fruit during the holiday season. The quality of your exotic product must fulfil the high standards of niche markets with extra attention for the new phytosanitary regulation and pesticide control.
Important information: COVID-19
Due to the COVID-19 pandemic, the demand for exotic fruit has temporarily declined. Restaurants have been closed and a reduced number of flights has made the trade of exotic fruit more difficult. Consumers now completely depend on the regular offer of supermarkets and often look for more common, affordable fruit. The demand for more common exotic fruits and fruits with specific health benefits will be less affected as long as they can be sea-freighted.
There is still much uncertainty on the further development of the COVID-19 pandemic and the recovery of different European markets. However, it may greatly affect your export potential to the European market in the short term.