Exporting speciality coffee to Europe
The market for speciality coffees in Europe has grown over recent years. Within the speciality market, coffee suppliers compete mainly on quality and long-term relationships rather than on price. Direct trade relations open up interesting opportunities for reaching roasters with top-quality and value-added coffees. It has become essential for producers in the speciality segment to tell the story behind their coffee, including its origin and other environmental and social aspects. Nevertheless, the speciality coffee sector is still much smaller than the mainstream coffee sector, which is characterised by lower-grade coffee with basic certification.