Webinar: The growing potential of the European religious tourism market for your business

Religious tourism is an important and growing type of travel within the cultural tourism segment and attracts believers and non-believers. This webinar gives you the chance to discover how you identify the kind of religious tourism your business offers. It also teaches you how to develop and promote religious tourism to European markets. After this webinar, you will know how to take advantage of the biggest opportunities your business has to offer to religious tourists in different market groups!

This webinar answers the following questions:

• What type of religious tourism experiences can you offer?
• Who will be interested in buying them?
• Which European markets to target?
• Which tourism market trends offer the greatest opportunity for religious tourism? 

For whom? 

This webinar is for entrepreneurs and business support organisations active in the tourism sector.

Presenters 

Edouard van der Haas, Programme Manager Market Intelligence at CBI, will host this webinar. Presenters include:

Alison Burgh, sustainable tourism advisor and CBI market researcher 

Alison is a sustainable tourism expert and the CBI’s lead tourism market researcher. She co-founded Acorn Tourism Consulting 23 years ago and has since worked with destinations and tourism businesses across five continents. She is the Head of Sustainability for the Tourism Management Institute and an independent Green Destinations representative.

Sebastian D. Plötzgen, theologian and tourism expert

Sebastian D. Plötzgen is a theologian and tourism expert with over 15 years of experience in pilgrimage tourism and international development work across the Middle East. He supports tour operators and destinations in developing spiritually real, market-ready travel experiences. From his personal experience in Egypt, Palestine, and the wider Middle East, Sebastian D. Plötzgen will share concrete insights and strategies for turning religious heritage into authentic, sustainable tourism products—tailored to meet international market demand and community needs.

Elisabeth Beyrich, product manager

Elisabeth Beyrich is a product manager at Lotus Travel, a specialist German tour operator offering custom-made trips in Asia with a focus on cultural and spiritual tours. With more than 10 years of experience in tourism, Elisabeth creates new travel plans that feel real, connect with local people and tell meaningful stories. She works closely with local travel partners to make tours that meet the needs of both spiritually motivated and culturally curious travellers. Elisabeth will explain how spiritual and religious tours are created in practice – from the first idea and working with local partners to choosing the right trips, setting prices and presenting them to the European market.

Register

Join us for this webinar on Thursday 26 June at 10:00 CEST. 

Register 
More information

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