Online panel discussion: How to create effective online content

Content is essential to your online communication. But creating effective content is not as easy as it looks. Join us for 2 sessions as we explore how to plan, create and distribute content that inspires customers.

In this session, our expert panel will focus on:

  • Understanding what makes great content;
  • Telling your story;
  • How to make sure your content is effective;
  • Channels you can use to promote and distribute your content.

We will share important information, usable methods, top tips and many examples to help you make great content!

The panel

  • Peter Fabricius, Online Marketing Expert at Springnest.

James Turner, Tourism Expert at Black Spiral Design, will moderate the session.


  • Get the latest insights from CBI’s tourism research;
  • Get many practical tips and ideas that will help you develop successful products;
  • Ask the expert panel your questions during the sessions;
  • Have your content reviewed and discussed.


Session 1: How to create effective online content

  • 23 November 2020 11:00 – 12:30 CET

More information

Do you need more information? Please contact our Programme Manager Market Intelligence, Mr Arthur Scheinhardt, via the contact form.

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Event details


Monday, November 23, 2020


GoToWebinar, 11:00 - 12:30 CET

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Programme Manager

Arthur Scheinhardt

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Webinar recording

23 November 2020