Inside the mind of a European fashion buyer

The Centre for the Promotion of Imports from Developing Countries (CBI) invites you for a new Market Intelligence (MI) webinar in the apparel sector.

In this webinar we will look at the mind of a European buyer at a European fashion agency, brand and retailer. What are their main concerns? We will talk about industry-changing global trends and how they affect buyer requirements. We will also highlight the importance of sales and marketing, based on examples from specific product groups.


10:00 – 10:05 CET: Opening remarks and introduction about CBI
10:05 – 10:45 CET: Inside the mind of a European fashion buyer
10:45 – 11:00 CET Pieter van der Gaast
11:00 – 11:15 CET: Questions and answers  

Target group

The webinar is for business support organisations and entrepreneurs who are active in the apparel sector and currently export or have the ambition to export their products to the European Union.


The webinar will be presented by:

Giovanni Beatrice

Giovanni Beatrice
Creative fashion entrepreneur building bridges between supply and demand. Supporting garment manufacturing organisations with their strategy, marketing and CSR. Collaborating with retailers and brands on sustainable global sourcing. I am an innovator with a focus on the implementation of original market developments and opportunities into existing organisations to create a competitive advantage.


Frans Tilstra

Frans Tilstra
Market analyst with a focus on sustainability, technical innovations and new business models. Uses market data to advise suppliers of textile and leather products on how to be successful today by preparing for the fashion industry of tomorrow. The time of making important business decisions based on intuition (and being proud of it) has gone. Today’s successful fashion companies operate on market data.



Pieter van der Gaast

Pieter van der Gaast
Pieter has a long working history in sales for several European fashion brands. He has also been active as a buyer for Belgian fashion company JBC. Currently, Pieter works as an agent for several international apparel manufacturers and as a consultant advising companies on buying and their purchase strategy.



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Event details


Thursday, March 4, 2021


Webinar: 10:00 – 11:15 (CET)

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Programme Manager

Webinar recording:

4 March 2021

Download presentation (PDF)

Apparel PDF foto