Ready to Trade programme, an EU4Business project for the Apparel sector

Programme details

Together with the International Trade Organization (ITC), CBI is implementing the Ready to Trade programme in 6 Eastern Partnership countries to the EU (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine). CBI’s activities focus on the development of the apparel industry in the Republic of Moldova and the Republic of Belarus, specifically to develop the export of apparel to Europe. The apparel sector was identified in the Ready to Trade programme as one of the most promising sectors in view of developing exports to the European market. The companies participating in the programme are active in the production of ladies wear, bridal wear, kids wear, CMT and work wear.

Early 2019, 38 participating SMEs from Moldova and Belarus have been selected to participate in the programme, with the aim to further develop their exports in the near future. In the remaining programme period (until Q1 2021), these companies will be trained on export marketing, and will participate in market entry activities to get introduced on the EU market.

CBI training sessions

In October 2019, CBI has organized a Market Orientation Mission to The Hague, in which all participating SMEs have developed their Export Marketing Plan. Throughout the programme, the companies are receiving Technical Assistance, coaching and training from our 3 sector experts. In 2020, the SMEs will participate in a trade fairs relevant for their product group. Also buyer missions and online matchmaking activities will be organized by CBI, to introduce the participants to European buyers and potential customers for their products.

CBI is also organizing training activities in the other countries in the Ready to Trade project, where ITC is responsible for the project activities. In Ukraine, CBI is organizing several training sessions for companies from the Agrofood sector. In Azerbaijan, Georgia and Armenia, CBI will organize training on EU market requirements and Corporate Social Responsibility (CSR) for the Agrofood sector.

About the EU4Business Initiative

The EU4Business Initiative covers all EU support for small and medium-sized enterprises (SMEs) in the region of the Eastern Partnership which brings together the EU, its member states and 6 partner countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. More information on

These infographics below have been developed by ITC to provide more insight in the apparel sector and exports in Belarus and Moldova, as well as the benefits of the Ready to Trade programme for the sector and SMEs.      

Project partner: International Trade Centre Project funded by the European Union

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Programme Manager

Afke van der Woude Ask your question

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