Netherlands-Jordan Business Support Programme

The Netherlands-Jordan Business Support Programme (BSP) has selected 8 Jordanian SMEs for an extensive business support programme. The SMEs are active in the oriental sweets and Dead Sea cosmetics sectors. The BSP provides professional coaching and support with the first steps to exporting to the Netherlands. This programme will also help 8 Dutch businesses export to Jordan. The programme runs from March 2021 to November 2021.


The Jordan Chamber of Industry (JCI) partners with CBI for this programme.

The programme

The Netherlands-Jordan BSP aims to stimulate business cooperation between the Netherlands and Jordan. It also aims to have a positive effect on bilateral trade and contribute to the private-sector development in Jordan.

It offers companies:

  • Ongoing individual export coaching;
  • Export strategy development;
  • Market entry in the Netherlands, either as target market or as a gateway to the European market;
  • Sessions about legislation and certification requirements; and
  • The opportunity to take part in B2B Matchmaking.

Participants and products

8 companies from Jordan taking part in this export coaching programme.

Name of company


Cosmetics sector:


Al Raya / Glory

Dead Sea products for cosmetics

Beauty Secrets

Dead Sea products for cosmetics


Dead Sea products for cosmetics

La Cure

Dead Sea products for cosmetics



Oriental Sweets sector:


Affouri Sweets

Oriental sweets

Al Nejmeh Sweets

Oriental sweets

Jawharet Al-Sharq

Oriental sweets

Paradise Bakery

Oriental sweets

Get involved as an importer

Are you a European importer interested in oriental sweets and Dead Sea products from companies in Jordan? Contact CBI to get more information or to meet with suppliers in this programme being trained to export to Europe.



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Programme Manager

Louke Koopmans Ask your question

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