Fish and Seafood Senegal

The European market for fish and seafood is growing significantly and offers great opportunities for suppliers. An increasing number of European consumers is increasing their consumption of fish. Senegal has competitive advantages as a supplier of fish. This is because of its relatively high quality, the potential for further improvement and the story there is to tell. There is a lot of opportunity in developing market demand for Senegalese Fish. This creates great opportunities for fish and seafood companies from Senegal. The main goal of this CBI project is to help the fish and seafood sector improve its export position on the European market. The project will remove export marketing-related bottlenecks and focus on sustainable production.

Project details

The project is built around the following strategies:

1. Improving the connection between exporters and the European Market;
2. Strengthening collaboration within the chain and with supporting organisations related European export;
3. Improving the quality of processing inside the processing factories. Also, improving the quality of fish handling amongst other chain actors. This will be done through training and individual certification coaching;
4. Development of value addition and innovation in both products and the value chain;
5. Environmental and social improvements throughout the chain by enabling exporters to develop Corporate Social Responsibility (CSR) plans and apply them in their processes.

Each strategy combines both individual-level support to SMEs and improves the enabling environment. It is very important that services developed and delivered by the partners are open to all SMEs in the sector. That way, the whole sector benefits. To achieve this, we will pay special attention to marketing, promotion and branding of the Senegal Fish sector. We will establish an EU Fish Trade community that is open to all.

The project started in the summer of 2019 and will end in 2023.

Project participants and products

A total of 5 companies are taking part in this export coaching project.

Results

A public-private platform was established. This platform developed a Sector Export Marketing Plan. Currently, actions from this plan are being carried out by our project partners. The next step will be to develop the CSR mission and vision of the sector.

To improve understanding between the financial sector and the fisheries sector in Senegal, an analysis of the financial access of the fish and seafood sector was carried out. In a series of workshops, this analysis was discussed with Senegalese financial institutions and exporting SMEs.

Partners

To develop the sector further, we are working closely with the:

• Ministry of Fisheries and Maritime Economy;
• Export Promotion Agency (ASEPEX);
• Association of Exporting Traders of Fish and Seafood (UPAMES); and
• Association of Shipowners and the Fishing industry in Senegal (GAIPES).
   

Get involved as an importer

Are you a European importer interested in fish and seafood from companies in Senegal? Contact CBI for more information or to meet suppliers.