CBI launches campaign #NLpartners4trade
International trade matters to people. In close cooperation with the ministry of Foreign Affairs, the Centre for the promotion of Imports from Developing Countries (CBI) launches a social media campaign this month. The campaign will showcase how SMEs benefit from participating in trade support programmes such as CBI.
Knowing the market
Starting this week, CBI will publish weekly testimonials of local entrepreneurs who have successfully introduced their products to European markets. Broad market knowledge, linking to the right trading partners and helping to develop profitable and sustainable business, are examples of CBI’s expertise in supporting SMEs in developing countries in making a successful market entry.
Social media campaign
The social media campaign #NLpartners4trade is a close collaboration with two other partners of the Ministry of Foreign Affairs: TradeMark East Africa and International Trade Centre. An overview of all showcases can be found on CBI’s Youtube channel.
Read more on #NLpartners4trade overall campaign on the website of the Ministry of Foreign Affairs.