Exporting frozen berries to Europe
Demand for frozen berries in Europe is driven by the popularity of berries in general. The fruit is promoted as a ‘superfruit’ due to the high level of antioxidants and other nutrients. The popularity of smoothies, and the strong increase in use by the food processing industry drives demand. Opportunities for new developing country suppliers can be found in large markets such as Germany, France, the United Kingdom, Belgium, the Netherlands and Italy. New suppliers must be able to compete with established offers from Poland and Serbia.