Exporting big data services to Europe
The European market for big data services is promising. Demand is driven by the increasing connectivity of people and devices and rapid technological advancements. Previous growth forecasts have been lowered in light of the COVID-19 pandemic. However, industry experts believe that this crisis will lead to faster adoption of big data solutions and will only enhance the market. Your most realistic channels for market entry are European service providers, consultants/matchmakers and sales/marketing representatives. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.