Exporting pants to Europe
Europe is a strong market for pants, experiencing stable growth in the last five years in both value and quantity. The total import of pants to Europe reached a value of €35.6 billion in 2019 (in comparison to €30 billion in 2014), with an average annual growth rate of 5.7% from 2014 to 2019.
The European pants market is characterised by very dynamic changes in the style and designs of pants but a steady growth in total imports over the last few years. Due to the steady demand for pants from female and male customers for leisure and work, the market is expected to grow further within the next few years.
You must comply with several legal requirements, including REACH, when exporting pants to Europe. Buyers may also have requirements regarding sustainable production and product development. Interesting channels to get your product on the market are intermediaries such as private label companies, (small) brands and retailers and multi-brand online platforms. There are many interesting niches in this category, including workwear, made-to-measure, special sizes and adaptive wear.
The following information is intended to illustrate the most important opportunities and threads and act as a guideline for entrepreneurs considering exporting pants to the EU.