Webinar: what does the European market hold for chia seeds?
After the first boom in 2014, the European market for chia seeds grew even stronger. The growth resulted in overproduction and fluctuating prices. And strict Novel Food regulation impacted chia's early development in Europe.
In 2025, chia seeds have become a well-known product, especially among health-minded consumers. At the same time, chia still has all the characteristics of a niche product. How has the European market for chia developed, and what can we expect in the future?
This webinar aims to provide insights into the current demand for chia seeds in Europe and cover the potential opportunities and risks in the future.
Experts will answer the following key questions:
- What are the main European markets for chia seeds?
- What can we expect in the future?
- Where can we find opportunities?
- What are the main points of attention when entering the chia trade?
For Whom?
This webinar is for producers, exporters, and business support organisations interested in selling chia seeds in Europe, but is open to anyone with an interest in chia seeds.
Agenda
TBA
Presenters
Hans Mensah will host this webinar. Hans is a programme manager for market intelligence (MI) at CBI. Presenters include:
Guest speaker, to be announced.
Michel Peperkamp, external expert at CBI
Michel Peperkamp is a passionate expert in new food ingredients and international trade. He has worked with CBI in MI and as a sector expert in oilseeds. He has first-hand experience with chia-producing countries such as Bolivia and Uganda. In the past 10 years, he has worked with chia exporters, organised conferences and meetings with European stakeholders and produced several market studies on chia seeds.
Warner Uiterwijk, Export marketing consultant
Warner is a seasoned expert in export quality and market research, with over 20 years of experience in the agri-food sector. He has extensive technical expertise in food engineering and a strong track record in the grains, pulses, and oilseeds industry. Warner has supported exporters worldwide in meeting international standards, combining deep market insight with a practical understanding of food safety and quality management across the supply chain.
Register
Join this webinar on 27 November 2025, 15:00 CET.
More information
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