Webinar: Tips on how to start exporting your coffee to Europe
Do you have a small or medium-sized enterprise (SME) that dreams about sharing its coffee with the world? But you don't know how to get started. You should join our interactive webinar "Tips on how to start exporting your coffee to Europe" on October 13. During the webinar, you will learn from industry experts who know how to introduce your coffee to demanding European buyers. This is very interesting as Europe is one of the largest and most promising markets for specialty coffee.
Topics of discussion
During the webinar, we will discuss:
- How to set the right price for the European market;
- Ways to find buyers and connect directly with them;
- What the European coffee market looks like and what buyers are looking for;
- How to draw up effective contracts;
- How to identify and communicate your unique selling points.
During this session, you will:
- Gain practical tips;
- Hear real-world experiences;
- Take the first steps toward growing your coffee business internationally.
For whom?
This webinar is for:
- Coffee producers;
- Cooperatives;
- Exporters;
- Business support organisations interested in selling their coffee in Europe.
Agenda
16:00 – 16:10 CEST: Introduction and welcome
16:10 – 16:20 CEST: Overview of the European coffee market (Tjalling)
16:20 – 16:35 CEST: Pricing your coffee for export (Gabriel)
16:35 – 16:50 CEST: Finding and connecting with buyers in Europe (Sandra)
16:50 – 17:05 CEST: Drawing up contracts and negotiation essentials (Gabriel)
17:05 – 17:15 CEST: Defining your unique selling points (Sandra)
17:15 – 17:25 CEST: Questions and Answers
17:25 – 17:30 CEST: Closing remarks
Presenters
Hans Mensah will host this webinar. Hans is programme manager for market intelligence at CBI. Presenters include:
Tjalling de Boer, market researcher at CBI
Tjalling de Boer (MSc.) is a market researcher and moderator for this webinar. He studied psychology and business administration in the Netherlands. He has been active in research for over 15 years. Since 2023, Tjalling has led the research team on the cocoa and coffee sectors on behalf of CBI. Besides his work for CBI, he mainly conducted research for SMEs, municipalities and semi-governmental organisations. In addition to doing research, Tjalling teaches research methodology and statistics at two Dutch universities. Since 2017, he also has been the director of Contenza.
Gabriel Chait, coffee value chain consultant at Poxtec
Gabriel Chait is a coffee value chain consultant with over a decade of experience. He supports producers and businesses across Latin America, Africa, Asia and Europe. Gabriel specialises in supporting coffee importers, exporters, and producer organisations to understand speciality market dynamics, develop production and market strategies, and build long-term, resilient relationships. Gabriel has worked with some of the world's leading roasters, importers, and NGOs to create more transparent and sustainable supply chains. He holds an MBA from the University of Oxford and a Master's in Environmental Management from Yale University.
Sandra Loofbourow, coffee professional, Q instructor and co-founder at Openflor
Sandra Elisa Loofbourow is a seasoned coffee professional, Q instructor, and co-founder of Openflor, where she connects producers and exporters to global markets. She does so through business strategy, trade show activations, and market linkages. Sandra also leads Loupe Coffee Consulting, offering bilingual training, quality systems, and strategic development across the coffee supply chain. As a driving force behind Raise the Bar, Sandra develops impactful educational programmes that empower baristas and elevate service and sensory skills industry-wide. With a background spanning green buying, roasting, sensory science, and advocacy, she's committed to building a more inclusive, ethical, and quality-driven coffee industry.
Register
Join us for this webinar on October 13, 16:00 CEST.
More information
For more information, please see our FAQ or contact us via the contact form.